

Globalisation strengthens the connection between companies from all over the world. It is time people understand the importance of international business.
International business degrees are shaped to give students practical knowledge about different business management practices from all over the world. In addition, candidates are prepared for business careers abroad or in organisations that are engaged in business on a global scale.
Moreover, international business is vital in order to understand different cultures and mindsets and ultimately become a global citizen.
A degree in International Business prepares you for a job in a culturally diverse business environment, which means that any graduate can benefit from opportunities in any country.
The advantage of an International Business course is that you are highly employable for most industries since the majority of skills acquired are transferable.
Candidates studying international business will also gain information and insight about the difficulties of starting and growing businesses from different countries, something which is of utmost importance for anyone who wants to make their business thrive.
International Business is usually a three-year commitment, depending on each university. Lately, there are institutions which offer the possibility of having a ‘sandwich course’, which basically enables the candidates to work abroad for one year in the industry, as part of their studies.
The purpose of the ‘sandwich course’ is to encourage students to step outside their comfort zone and work in a different culture and environment. In this way, they will understand other mentalities, as well as gain relevant working experience in the field.
I’m excited to share my educational journey at one of the world’s highly ranked institutions and the top university in Central and Eastern Europe — Vilnius University.
In 2024, I was accepted to study International Business at Vilnius University Business School. My decision to pursue higher education in Lithuania — a small country that’s not often in the spotlight — was both bold and deeply intentional.
I come from Nigeria, with a background in Electrical Engineering, and have built a professional career in sales, rising to a managerial level. Over time, I rediscovered my passion for business, which led me to establish a few ventures and make strategic investments back home.
As someone who seizes meaningful opportunities, I realized that to truly grow and operate at an international level, I needed to further develop myself, and that meant acquiring quality business education in a global context.
Through extensive research, I discovered that Lithuania offered a unique combination of affordable yet high-quality education, reasonable student housing, and English-taught programmes. Even more appealing were the opportunities for travel, internships, leisure, and academic exchanges across Europe and beyond.
Nearly a year into my studies, I can confidently say that the experience has been deeply enriching. The professors are knowledgeable, approachable, and truly invested in students’ academic growth. Classes are structured, and the curriculum is practical, with real-world problem-solving, presentations, and in-class demonstrations.
Some key highlights of my experience include:
* Free Lithuanian language classes
* Merit-based scholarships are awarded every semester
* A highly multicultural environment, with students from countries like Pakistan, Ukraine, India, Nigeria, Ghana, Latvia, Estonia, Germany, and others, fostering an incredible opportunity to network and build long-lasting, cross-border relationships.
Outside academics, the student-friendly policy allows me to work part-time, which helps support myself and gain additional experience, all while keeping academic excellence as the top priority. I also enjoy the beauty and charm of Vilnius, especially its Old Town, where there’s always something happening year-round, from architectural sights and street performances to delicious food on every corner.
In summary, Vilnius University has exceeded my expectations, both academically and personally. I highly encourage prospective students, especially those from emerging markets, to consider Lithuania and this outstanding institution as a pathway to quality education, global exposure, and personal growth.
Feel free to reach out to me via https://www.linkedin.com/in/robert-o-157bbb23/ if you need any information about studying at Vilnius University, and I’d be happy to assist.
Robert Ogwo
International Business
Vilnius Unversity
Vilnius, Lithuania
I am currently pursuing International Business at Vilnius University, and I must say that my experience has been quite positive. I appreciate how the professors encourage us to express our thoughts freely and genuinely consider our viewpoints; we frequently analyze real case studies and explore cultural topics. For instance, we once discussed the most distinct business culture in our home countries, which made the class enjoyable and engaging. However, I believe there are areas for improvement, such as the communication barrier, as many staff members struggle with English proficiency. Additionally, the syllabus could be more captivating and distinctive. Furthermore, it would be beneficial to organize more social events specifically for international students, as many of us are away from home and eager to make connections with others. Although the student environment is acceptable, local students tend to interact less with international peers. Nevertheless, I truly enjoy Vilnius; it’s tranquil and safe even late at night. Overall, I would recommend the university, especially for students from developing nations, as it is affordable and provides a reasonable educational experience within the EU.
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