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ISM University of Management and Economics
speciality: Marketing

5.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • International Marketing ...
    and Management
    avatar
    Best Business University in the Baltics

    When I studied at ISM, I entered the best business university in the Baltics and I was not disappointed. The quality of lectures, international opportunities, on campus activities and the quality of students in class – made it a great investment of time and resources.

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    Programme: International Marketing and Management
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Vilnius
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  • International Marketing ...
    and Management
    Mariam
    ISM- The best choice that I have ever made!

    ISM was the best choice that I could have made when I was searching for universities for my masters degree. International Marketing and Management program offers amazing opportunities to learn from top professionals from all around the world! This university gives you an opportunity to study by cases, new approaches and network with the most successful people and companies in Lithuania.
    The atmosphere is amazing, it is truly incredible how professors motivate students to study and how diverse and interesting background students can change your view of marketing sphere.
    The university staff is very helpful and always there to help if a student has a question.
    I would definitely recommend ISM for your studies if you are searching for something amazing! One step ahead!

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    Programme: International Marketing and Management
    Degree: Master's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Vilnius
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  • International Marketing ...
    and Management
    Daviti
    Fascinating university with amazing opportunities

    I was a student in the master’s program of international marketing and management. This university offers perfect opportunities in terms of exchange and double-degree programs.
    Moreover, it is important to note that the education level was very high, and I was able to gain knowledge that helped me a lot to develop my career and achieve my desired goals.

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    Programme: International Marketing and Management
    Degree: Master's
    Graduation: 2018
    Delivery Type: On Campus
    Campus: Vilnius
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