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Notre Dame University Louaize - NDU
speciality: Marketing

5.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

1 Student Reviews

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  • Marketing
    avatar
    Senior teacher

    Notre Dame University (NDU) is a distinguished institution known for its commitment to academic excellence and fostering a creative and innovative learning environment. As a graduate of NDU in 1999 with a degree in Marketing Management, I experienced firsthand the university’s dedication to providing a well-rounded education.

    The marketing program was robust, blending theoretical knowledge with practical applications, preparing students to excel in the competitive business world. The faculty was knowledgeable and supportive, always encouraging students to think critically and approach challenges strategically.

    NDU’s vibrant campus life and emphasis on community engagement also played a significant role in shaping well-rounded professionals. My time at NDU laid a strong foundation for my career and personal growth, making it a pivotal chapter in my life.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 1999
    Delivery Type: On Campus
    Campus: Beirut
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