The cooperative university of Kenya - CUK
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Public Relations ...07 Mar, 2025
StudentKEPublic relations and AdvertisingBased on my experience at my university.I believe that cooperative university of Kenya is well coordinated in terms of admitting students.It encourages students to be self driven and it also gives students a break at least once a week for every course.It is majorly a business and computing schools ,with a little bit of cooperative development courses.My review on the professors,some are nice(especially mine).Based on some people’s opinions they have harsh professors and some have professors and lecturers with don’t care attitudes.Based on class attendances they have tried balancing online and Physical classes.Online is majorly done when they have commitments elsewhere
View moreProgramme: Public Relations and AdvertisingDegree: Bachelor'sGraduation: 2029Delivery Type: On CampusCampus: Nairobi -
Bachelor of ...02 Jan, 2025
LindsayKEMy highlight is the elearning program.I generally like the University. I really enjoy the elearning program because it’s very flexible. The lecturers well familiarized with the course content. The department heads at the university are alway ready to help students hence making our life easier. The only downside is the eLearning program is available for a few courses hence limiting other people’s options.
View moreProgramme: Bachelor of Commerce and Media (PR)Degree: Bachelor'sGraduation: 2027Delivery Type: Online
