Astana IT University - AITU
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Digital Marketing ...05 Dec, 2024
OrazinKZDynamic student lifeAstana IT University stands out as a beacon of innovation in Kazakhstan. The institution’s emphasis on project-based learning is commendable, as students get to work on real-world tech solutions even before graduation. The faculty members are approachable and genuinely care about student success. While the tuition fees might seem high, the return on investment becomes evident through the career opportunities available post-graduation. The university also actively hosts hackathons, seminars, and conferences, which keep students updated with the latest industry trends. On the downside, the campus cafeteria could use some improvement in terms of variety and pricing. Nonetheless, the overall student life here is dynamic, with several clubs and events that foster both personal and professional growth. Astana IT University is a great choice for ambitious students who aim to excel in IT and innovation.
View moreProgramme: Digital Marketing and Artificial IntelligenceDegree: Bachelor'sGraduation: 2026Delivery Type: On CampusCampus: Astana
