University of Urbino
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Marketing07 Jun, 2024
LucaITGrateful to be hereTransferred here a few years ago, it has been an overall amazing experience. Getting enrolled into classes I wanted to take was so possible and easy, the dorms are beautiful, and the cost is okay.The campus beauty itself is second to none, the people too are amazing. These are just a few reasons. I’m indeed having an amazing time here.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2026Delivery Type: On CampusCampus: Urbino -
Marketing and ...08 Jun, 2022 ElisaGreat for marketing!
Before I started this course, I was scared that it would not be such a great study experience in a small town in the centre of Italy. Instead, I studied a lot of interesting disciplines, like advanced marketing, international marketing, control of quality, and economic forecast, so I have a global vision of everything about marketing. I had professors that were very competent, professional and kind. The only thing that I didn’t like it’s the Erasmus programme: few universities around Europe, in cities quite small and isolated. Urbino is a small town, but it’s full of history about the Rinascimento age, and there are about 16000 students that live here, so around the streets, there are always people, music, and joy. It’s like living in a Rinascimento castle, in this magic atmosphere.
View moreProgramme: Marketing and Management CommunicationDegree: Master'sGraduation: 2023Delivery Type: On CampusCampus: Urbino
