A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
There are possibilities for international and Erasmus students because you can study and live in the eternal city without speaking Italian. The university has its Campus and different scholarships. Suppose you want to do sports such as playing tennis, fitness, boxing, or archery. In that case, you can become a member of the university sports centre, and all costs are significantly lower than for ordinary citizens.
I wanted to study Marketing, which is what I love in my program because we had three different marketing subjects.
What you can expect from this course is for sure the opportunity to study with other international students, being able to improve your English skills and in particular being able to take part in a lot of international exchange programs.
As for cons, you should expect a theoretical approach, a program not so much oriented to real work life, and the lack of specific and more interesting courses.
Regarding this University, I would like to highlight the tons of opportunity provided to help students be international.
The BA program is really focused on showing how enriching the CV with international experience is vital.
Overall it’s a good university because of the courses offered and extra activities. On the contrary there are few opportunities for trainship during the university career to develop practical skills.
View more