A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Renowned for their expertise and dedication, the faculty members at the university cultivate an engaging and interactive learning environment. The utilization of modern facilities and resources further enhances the overall learning journey. I consider myself fortunate to have been instructed by highly intelligent and proficient educators who possess a genuine passion for their respective fields.
View moreStudying Public and Enterprise Communication at the University of Roma “La Sapienza” has been an enriching experience, characterized by highly knowledgeable professors, abundant opportunities for personal and professional growth, although, like any large institution, occasional organizational challenges exist, requiring adaptability and persistence.
View moreThanks to this University, I had the opportunity to do 2 Erasmus. Thanks to these experiences, I became another person. I met a lot of different people and I’ve lived lives I didn’t know you could live
View moreSapienza di Roma is a particular university. Surely to study here you need to have good problem-solving skills but you must admit that over the years we have been making great strides. I chose it because out of the many universities in Rome it is the one that offers the best study programs. Furthermore, the professors are experienced personalities in the areas of the subjects they teach and have very valid CVs. On a human level, it is a university that manages to involve students in a thousand ways and cares a lot about agglomeration activities. Study courses also tend to encourage the creation of links between university colleagues through group research and projects. It is possible to carry out work at the university but also to carry out internships in the company where the course of study provides for it. During the two years that have just passed, the school was able to organize itself to meet the health emergency with distance learning which has also given many working students (like me) the opportunity to study by attending classes, which otherwise with the classic method of teaching. With classroom teaching, we could never have done. I hope that this data will be taken into consideration in future years to increase the ways of attending classes. Also not to be underestimated is the prestige of the University itself which is one of the oldest in Italy (if not in the world) and the best Italian university. It could improve from the bureaucratic point of view and in the technological tools offered to support the professors.
View moreThe faculty of Economics and Commerce has excellent professors who transmit their passion for the subjects they teach and always give innovative reading keys. The organization of the university is valid, the canteen is good with discreet spaces in which to study with colleagues.
There are certainly aspects to be improved, including the speeding up of bureaucratic procedures.