

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I love the quality of education I received at Bocconi. Having previously studied Management back in Turkey, coming here to do my masters in Marketing Management allowed me to get much more specialisation regarding my field. I got to know more about the data side of marketing, which brought me a whole other perspective. The school itself has many opportunities to make your university life the best possible experience. I enjoyed the seminars held, the extracurricular activities carried out, the opportunities to join an association, and have also been staying in one of the residences of Bocconi, which has made my life so much easier. Overall, I can say that both in terms of the education I got and the campus life Bocconi provided me, I am very satisfied with everything.
View moreI am an international student at Bocconi, where I truthly feel like at home. Friends, Professor and staff support me a lot. Bocconi uni provides me a lot of activities to balance my studying and my mental life as well. I love the yoga class, the smile on the receptionist man at my dorm, or the flowers blooming every corner here… I am living one of my best dream!!!
View moreThe program did a good job with the switch to online learning; however due to the pandemic we could not experience the sense of collaboration with colleagues that would’ve been facilitated in the classroom.
View moreGood career opportunities and they give you the tools to reach your goals. Both with a solid theory and with many project works that allow you to start working on what you’re learning and develop a strong set of soft skills.
View moreThis institution equips students for a wide range of career paths, offering extensive support and resources. By striking a balance between theoretical foundations and hands-on experience, the curriculum cultivates a broad spectrum of skills through engaging, real-world projects, preparing students for a versatile and successful professional journey
View moreMy time at Bocconi University is immensely satisfying. The faculty exhibits remarkable enthusiasm for their fields of study. Countless prospects for career progression and skill enhancement allow me to gain a valuable degree and real-world experience, along with an extensive professional network. I wholeheartedly vouch for this university to potential students!
View moreBeing at Bocconi means you’re constantly immersed in an atmosphere charged with ambition and curiosity. Everywhere you turn, classmates challenge you to think bigger and dig deeper—whether it’s over coffee between lectures or during late-night study sessions. That intellectual energy is infectious and pushes you to raise your own standards every day.
One thing I’ve learned is that the professors here genuinely want to see you succeed—but with classes that can swell into the hundreds, you can’t wait for them to come find you. You have to be the one to raise your hand after class, drop by office hours, or shoot off an email. When you do, you’ll discover they’re more than willing to guide you through complex theories or offer career advice.
What really sets Bocconi apart is the sheer breadth of its offerings. No matter your passion—finance, law, public policy, or data science—there’s a program built around top-tier faculty and real-world connections. The university doesn’t just teach you concepts; it opens doors to internships, research projects, and global networks that can truly shape your future.
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