Chandigarh University - CU
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Advertising and ...23 Feb, 2024
VanshitaINExecution of CSE course is amazingI appreciate my university because the way it executes the course of Computer Science Engineering is amazing to the extent that we enjoy our learning. The classroom infrastructure is really good with study equipment.
View moreProgramme: Advertising and MarketingDegree: Master'sGraduation: 2022Delivery Type: On CampusCampus: Mohali -
Master in ...16 Sep, 2023
StudentINUnlocking Potential with Chandigarh UniversityChandigarh University is a holistic educational haven. Its academic excellence, combined with a plethora
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of extracurricular activities, has allowed me to grow academically and personally. The faculty members
are approachable and passionate about their subjects. CU’s emphasis on practical learning and real-world
applications has made me job-ready.Programme: Master in Visual and Digital MediaDegree: Master'sGraduation: 2023Delivery Type: On CampusCampus: Mohali -
Digital Marketing12 Sep, 2023 AkshitINInternships that Shape Careers
Chandigarh University has an exceptional network of companies for internships. During my time here, I had the privilege of interning at a renowned tech firm, which not only enhanced my skills but also set the path for my future career.
View moreProgramme: Digital MarketingDegree: Master'sGraduation: 2023Delivery Type: On CampusCampus: Mohali
