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IILM University
speciality: Marketing

5.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

8 Student Reviews

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  • Advertising and ...
    Marketing
    Harsh
    IILM: MBA Finance

    Faculties over here are really good and knowledgeable. They also help us to solve. all our problems. advises to grow in a better manner. That help us as a student to be inquisitive and ask more and more questions.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Greater Noida
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  • Business and ...
    Marketing
    Yashika
    IILM University: A Beacon of Quality Education

    The dedication of IILM University to offering top-notch instruction in a range of subjects has earned it great respect. In order to prepare students for issues they may face in the real world, the institution provides a wide variety of programs that place equal emphasis on theoretical understanding and practical application. A vibrant and stimulating learning environment is created in the classroom by the knowledgeable and skilled instructors at IILM. They are both seasoned educators and professionals from the business.

    The university is renowned for its thorough placement support and strong industry links. Frequent guest lectures, workshops, and business leader networking events give students insights into the current state of the sector and important chances for professional development. Furthermore, IILM’s focus on ethical leadership, exposure to the world, and a vibrant campus community enhances the educational experience and positions it as a top option for students looking for a comprehensive and significant education. In general, IILM University does a great job of supporting academic achievement and getting students ready for lucrative employment.

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    Programme: Business and Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Greater Noida
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  • Business with ...
    Marketing
    Divya
    Recommended!!

    One thing that I like the most about this college is that it has a fabulous training placement team. From the very first day of our classes, we have been given training classes to enhance our aptitude and develop pur personality.

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    Programme: Business with Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Greater Noida
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  • Business and ...
    Marketing
    Neetu
    IILM: Great Campus, Awesome Teachers

    IILM’s campus has great facilities for students. There are modern classrooms with all the latest technology, plus libraries and study spaces. The teachers are really experienced and helpful. They know a lot about different industries and are there to support you. With such good facilities and supportive teachers, students at IILM are set up well to do their best in both studies and future careers

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    Programme: Business and Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Greater Noida
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  • Advertising and ...
    Marketing
    Harsh
    IILM Insights about MBA

    IILM isn’t like other colleges; it’s a place where you grow personally. They don’t just focus on classes; they create an environment where you can explore what you love. Whether it’s joining clubs or finding support from others, IILM makes sure you leave not just smarter but also ready for life. It’s more than a College, It’s a community that helps you become your best self

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Greater Noida
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  • Marketing and ...
    Brand Management
    avatar
    University

    As a student enrolled at IILM University, Greater Noida, I can confidently attest to its outstanding quality, boasting top-tier infrastructure, dedicated faculty, a strategic location, and a lively campus atmosphere. The campus features well-built brick structures, including spacious classrooms and an extensive library. Various convenient amenities like ATMs, laundry services, departmental stores, a stationary shop, and a cafeteria are readily available on campus. The faculty members are highly passionate about teaching and readily accessible to assist students. Situated close to a metro station, the university offers convenient transportation options for students. The campus life is dynamic, with a plethora of events and activities taking place regularly. I wholeheartedly endorse IILM University to any student seeking a high-quality education within a supportive and vibrant community.

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    Programme: Marketing and Brand Management
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Greater Noida
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  • Business and ...
    Marketing
    Rashmi
    Recommended

    Title: Outstanding Faculty and Curriculum at IILM University, Greater Noida

    IILM University in Greater Noida is distinguished by its exceptional faculty and comprehensive curriculum. The highly qualified professors are passionate about teaching, ensuring engaging classroom experiences and personalized guidance. The curriculum is holistic, industry-relevant, and updated regularly to align with current trends. The interdisciplinary approach promotes creativity and critical thinking, while emphasis on research and innovation provides hands-on experience. Overall, IILM University offers a nurturing environment for academic and professional growth, making it a top choice for quality education.

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    Programme: Business and Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Greater Noida
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  • Marketing and ...
    Finance
    avatar
    Overview

    I am currently pursuing my MBA from IILM University and I must say that my experience so far has been really rewarding. A great place to learn. The combination of world-class facilities, dedicated faculty, hands-on learning opportunities, and strong career support makes it a wise choice for those seeking a well-rounded education.

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    Programme: Marketing and Finance
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Greater Noida
    Overall
    Professors
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