Budapest Business University - BBU
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Marketing and ...2 months ago
StudentHUGreat practical learningI really enjoyed my studies at BBU. I believe it gave me great practical knowledge and allowed me to try out real-life scenarios, that were useful in my career later. The teacher are creditable professionals, who were always up-to-date in regards of their course material. I would recommend studying at this university.
View moreProgramme: Marketing and CommunicationsDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Budapest -
Economics and ...15 Sep, 2024 StudentVNExperience as an international student
From my personal experience, the Budapest Business University is a good choice if you want to study in Hungary. They have a diverse community of student with different faculties, whom you might be able to communicate with in the first semester when you study the core subjects. On the other hand, there is a minor disadvantage for international students who have not used to the study system of Europe, that is everything is working through online systems, that might occur some technique issue in the first semester, but no worry you can contact the student service office, it might take some times.
View moreProgramme: Economics and MarketingDegree: Bachelor'sGraduation: 2028Delivery Type: BlendedCampus: Budapest
