Cape Coast Technical University - CCTU
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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BBA major ...2 months ago
StudentGHBest technical university in GhanaWhen it comes to technical education at the highest level, CCTU is the best place to look at. It has the best engineering laboratories, CCTU also offer masters programs in Engineering and other programs. It has a very big modern digital library and serene campus for students.
View moreProgramme: BBA major marketing and minor data analyticsDegree: Bachelor'sGraduation: 2007Delivery Type: On CampusCampus: Cape Coast -
Business and ...14 Jan, 2023
MaryGHA University To BeThe Cape Coast Technical University have experienced and outstanding faculty who are punctual to class and deliver instructional session to majority of students satisfaction.
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I will not hesitate to recommend this school to prospective students.Programme: Business and MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Cape Coast -
Business Marketing11 Jul, 2022 FelixEducationa
My programme was great and I will always choose marketing as my programme anywhere I go. I love my teachers and supervisors in my school. My teachers taught us to solve problems on our own. I met friends who were supportive and always encouraged me to take my studies seriously. I will always choose my instruction and offer my program me.
View moreProgramme: Business MarketingDegree: Short CourseGraduation: 2020Delivery Type: On CampusCampus: Cape Coast
