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Rennes School of Business
speciality: Marketing

4.4

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • Digital Marketing ...
    Management
    avatar
    Best experience ever

    RSB is the best school with really passionate professors open to help each student. Courses are full of practical information. Classes are interactive with videos and quizzes. I could recommend it to all my friends.

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    Programme: Digital Marketing Management
    Degree: Bachelor's
    Graduation: 2020
    Campus: Rennes
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    5 months ago
    Rennes School of Business - Official Response
    Rennes School of Business - Official Response
    Official Reply
    Hello Hannah, Thanks so much for your awesome feedback! We’re so happy to hear that your time at Rennes School of Business met your expectations. Wishing you all the best in everything you do. Take care, The Rennes School of Business Team
  • Digital Marketing ...
    Management
    Ronit
    International Exposure

    I have made friends across the world after coming to RSB and they have always been very helpful. RSB serves as a good platform for aspiring marketing and business professional.

    I am currently based out of france working with a product company. You can reach out to me on linkedin.

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    Programme: Digital Marketing Management
    Degree: Master's
    Graduation: 2018
    Campus: Rennes
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    11 Feb, 2025
    Rennes School of Business - Official Response
    Rennes School of Business - Official Response
    Official Reply
    Hello Ronit, Thanks so much for your awesome feedback! We’re so happy to hear that your time at Rennes School of Business met your expectations. Wishing you all the best in everything you do. Take care, The Rennes School of Business Team
  • Digital Marketing ...
    Management
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    My Transformative Adventure

    My experience at René Business School was truly transformative. It goes beyond traditional education, offering a dynamic ecosystem where theoretical knowledge seamlessly integrates with real-world applications. Professors act as mentors, fostering curiosity and pushing students to think critically. The campus is a vibrant community where collaboration and networking are integrated into daily interactions. Challenges are welcomed as opportunities for growth, and the program is designed to prepare students for the complexities of the business world. René’s is not just an educational institution; it is an adventure that shapes both professional trajectories and personal character.

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    Programme: Digital Marketing Management
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Paris
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    11 Feb, 2025
    Rennes School of Business - Official Response
    Rennes School of Business - Official Response
    Official Reply
    Hello, Thanks so much for your awesome feedback! We’re so happy to hear that your time at Rennes School of Business met your expectations. Wishing you all the best in everything you do. Take care, The Rennes School of Business Team
  • Digital Marketing ...
    Management
    avatar
    Inclusive community

    The university aims to create a supportive and inclusive community by encouraging meaningful relationships between students and faculty. It promotes an environment where interpersonal connections are valued, fostering a sense of belonging and support for everyone involved. This approach aims to cultivate a culture of inclusivity and support within the university.

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    Programme: Digital Marketing Management
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Rennes
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    Value
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    11 Feb, 2025
    Rennes School of Business - Official Response
    Rennes School of Business - Official Response
    Official Reply
    Hello, Thanks so much for your awesome feedback! We’re so happy to hear that your time at Rennes School of Business met your expectations. Wishing you all the best in everything you do. Take care, The Rennes School of Business Team
  • Digital Marketing ...
    Management
    avatar
    A Global and Practical Learning Experience

    My experience at Rennes School of Business offered a highly international learning environment, strong industry connections, and a practical, hands-on approach to business education.

    leveraging in Digital Marketing, Social Media Management, and Content Creation, my School has provided exposure to real-world marketing challenges, case studies, and networking opportunities. Plus, the CSR winter session in Valencia has added an extra dimension to my learnings, blending sustainability with business strategies.

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    Programme: Digital Marketing Management
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Rennes
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    11 Feb, 2025
    Rennes School of Business - Official Response
    Rennes School of Business - Official Response
    Official Reply
    Hello Priya, Thanks so much for your awesome feedback! We’re so happy to hear that your time at Rennes School of Business met your expectations. Wishing you all the best in everything you do. Take care, The Rennes School of Business Team
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