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ISCOD

speciality: Marketing

4.9

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

10 Student Reviews

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  • Marketing and ...
    Communications
    Shana
    What a good school !!

    For me, ISCOD is a revolutionary school. There’s no need to force yourself to sit in a classroom and talk when that’s not your thing.
    Here, you’ll find comprehensive, relevant courses on a 100% digital platform. You’ll also be supported by a complete teaching team, who’ll also make sure you develop your skills in the workplace.
    In short, for me it was a revelation, and above all the school that enabled me to continue my studies when I was school-phobic.

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    Programme: Marketing and Communications
    Degree: Master's
    Graduation: 2024
    Delivery Type: Online
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  • Marketing and ...
    Communications
    Pierre
    Good school

    ISCOD provides exceptional support to its students. I have been impressed by the availability and responsiveness of the teaching team who assist me throughout my online learning journey. Moreover, thanks to the Discord platform for students, I have been able to easily communicate with fellow learners in my program and benefit from valuable mutual assistance. The online platform of ISCOD allows me easy access to all the courses, resources, and tools necessary to succeed in my distance studies. This accessibility has greatly facilitated my learning and pace.

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    Programme: Marketing and Communications
    Degree: Master's
    Graduation: 2024
    Delivery Type: Online
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  • Marketing and ...
    Communications
    Clara
    I recommend ISCOD 100%

    Currently in Master Marketing & Communication I find the pleasure of studying.
    Thanks to its 100% digital formula, the ISCOD offers much appreciated autonomy and flexibility.
    This allows me to work at my own pace with the working methods that best suit me.

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    Programme: Marketing and Communications
    Degree: Master's
    Graduation: 2022
    Delivery Type: Online
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  • Marketing
    Ali
    A very good schol !

    I’m french student at ISCOD and I really like this type of studing. We are follow by learn coach who help we, when you need-it.

    A school that adapts to the schedule of its students and knows how to be there when needed, despite the fact that it is online

    It’s really a good school !

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    Programme: Marketing
    Degree: Short Course
    Graduation: 2022
    Delivery Type: Online
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  • Marketing and ...
    Communications
    Camille
    Master Marketing Communication

    Once admitted to ISCOD, I was assigned an admissions officer to support me as best I could in my professional project, in particular in the choice of my training. I quickly found my current company on my own, and the school was very quick to create the contract and connect with the school’s HR. I was extremely surprised by the effective support offered by the school. Having integrated the ISCOD with my host company, I trusted the school and my admissions officer for the creation and management of my work-study contract.
    The school was very present and attentive to my position in the company and the missions that I was going to have to carry out as part of my diploma. They were able to reassure my employer and answer our questions. The training is very well thought out. Digital learning allows me to progress at my own pace and as I wish. The modules are complete and directly applicable in business. I am also more productive than when I was face-to-face. If I chose ISCOD, it was for its training programme, the work-study program offered and I can add that the educational follow-up completely reassured me.
    Marketing Master

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    Programme: Marketing and Communications
    Degree: Master's
    Graduation: 2022
    Delivery Type: Online
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  • Marketing and ...
    Communications
    avatar
    very good online school

    The ISCOD is for me a great discovery. It is 100% remote, courses, meetings, exams, everything happens in video. This is a significant time saver! It’s less stressful for me too.
    It is also 100% free thanks to the work-study programme, so it allows me to be paid while being trained.
    Classes are offered in video form with case studies and MCQs, and we have monthly meetings with our learning coach.
    We are very well supported in the search for a company and throughout the training, the school is also very responsive if necessary.

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    Programme: Marketing and Communications
    Degree: Master's
    Graduation: 2023
    Delivery Type: Online
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  • Marketing and ...
    Communications
    Lydia
    What a great experience

    I’m currently doing an MBA in Marketing and Communication. The classes are great, the staff is always there to help and the opportunities given as a trainee are amazing! Do not hesitate to sign up to ISCOD, it’s so worth it

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    Programme: Marketing and Communications
    Degree: Master's
    Graduation: 2023
    Delivery Type: Online
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  • Marketing and ...
    Communications
    Coralie
    CFA e-learning au top

    I am in MBA Strategy webmarketing and digital communication project since January 2022. For me, it is a CFA e-learning at the top. Online courses under an apprenticeship contract with an ideal pace, 4 days in the company and 1 day in training/week. We are accompanied by an admissions officer, an educational tutor and an educational coordinator. He asks us if we have any questions, difficulties, the working atmosphere and how we are doing? The pedagogical and psychological aspect is taken into account in our support. Disabled apprentices are well cared for there. An inclusive CFA was pretty important to me.
    The courses are well constructed, in different formats: video, podcast and Powerpoint. There are additional educational resources and a glossary to complete our knowledge. We can ask questions to the teachers of the module on the platform. And our pedagogical tutor can enlighten us on certain points that we have not understood.
    There is a discord and a chat on the platform to exchange with other students.
    The ISCOD has a Student platform to help with the search for companies according to our geographical sector

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    Programme: Marketing and Communications
    Degree: Master's
    Graduation: 2024
    Delivery Type: Online
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  • Marketing and ...
    Communications
    Océane
    Bachelor Marketing et Communication

    Having passed my BTS Communication by correspondence (in another school) I was afraid of feeling alone in these studies… But with the ISCOD this is not the case! Administrative and pedagogical coaches are very available and attentive. The Courses and the platform are very intuitive. They are made by professionals in the trade, which brings legitimacy and experience in addition to theory! I was able to quickly find a company in which I flourish.

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    Programme: Marketing and Communications
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Online
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  • Marketing
    avatar
    Top

    Without exaggerating, I am 100% satisfied with the ISCOD. A school that accompanies you in obtaining your work-study program from A to Z. That is to say that it helps you find your business and then it follows you all year round! Excellent course and great speakers!

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    Programme: Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Online
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