IÉSEG School of Management | Latest Reviews | Student Reviews & University Rankings EDUopinions

IÉSEG School of Management
speciality: Marketing

4.4

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

14 Student Reviews

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  • Digital Marketing
    Chay
    Master

    I love how diverse the university is and so far the program has been very rich!
    The structure of the courses is made to get the students to participate as well.
    Looking forward to completing my master’s at IESEG School of Management.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Lille
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  • Digital Marketing
    avatar
    Diversity in Class

    IESEG is a good school to me, with the diversity of students as well as professors. All the Prof are nice and supportive of us, giving their attention to our work and feedback clearly and in detail of each work. There are many international students. To help international students integrate with the culture and the study pace here, IESEG hold an integration week for them, it helps a lot for networking and well-prepare for our study.
    However, the English program is taught in school totally. However, some local students did not discuss in English in group work, it was hard to integrate sometimes.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Lille
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  • Digital Marketing ...
    and E-commerce
    Bouri
    Master E-commerce

    The master is complete, the courses are good, the teachers are competent, the infrastructures are correct. The courses are consistent with my professional objective, moreover I am on a work-study program at decathlon, the training reinforces the knowledge that I already see in the company.

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    Programme: Digital Marketing and E-commerce
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Lille
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  • Digital Marketing ...
    and E-commerce
    Bayane
    Marketing digital et ecommerce

    I really like this school. Multicultural comrades who allow us to enrich each other. Very organized for lessons. It allows us to learn and experience new things.

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    Programme: Digital Marketing and E-commerce
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Lille
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  • Digital Marketing ...
    and E-commerce
    Marine
    Marketing Digital

    Quality education
    Strong progress in English
    A work-study program with a very good teaching team
    Meetings with speakers and professionals which is very interesting

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    Programme: Digital Marketing and E-commerce
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Lille
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  • Digital Marketing
    Munguia
    A multicultural space

    During my studies in the Digital Marketing & CRM Master’s programme, I shared the classroom with classmates of more than 20 nationalities. This allowed me not only to learn essential topics in the world of marketing and customer service. But also to get to know other points of view. This has allowed me to work as part of a team in a different and innovative way. I would definitely repeat this experience and I would also recommend it to anyone who is looking for a multicultural study place.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2020
    Delivery Type: On Campus
    Campus: Lille
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  • Business with ...
    Digital Marketing Management
    avatar
    Very good

    Strong international focus. So many opportunities for students to study abroad. Interesting courses. Associations are very engaged, active and many events are organized.
    Close ties to companies and has a positive reputation among companies.

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    Programme: Business with Digital Marketing Management
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Paris
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    20 Jan, 2025
    Official Response
    Official Response
    Official Reply
    Thank you for your feedback! We’re glad to hear you value IÉSEG’s strong international focus and the many opportunities available for students. It’s great to know that our active associations and corporate connections made a positive impact on your experience.
  • Digital Marketing ...
    and E-commerce
    Saneesha
    Review of MSc 2 program

    The program is well structured. However, at times, with the availability of the professors, we have lectures 8hrs a day but the same class. So it gets too much to process in a day. Followed by the number of presentations.

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    Programme: Digital Marketing and E-commerce
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Lille
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  • Digital Marketing
    Sanjana
    Quality for Price

    IÉSEG is a great school in terms of quality of education. The courses are well planned and the faculty is well trained and approachable. In terms of job placement, they have regular placement drives.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Lille
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  • Digital Marketing
    avatar
    Master Programme grand Ecole

    Master digital marketing: Good course, interesting teacher and courses too! Some courses a little less in-depth unfortunately but remain a very complete course. I recommend this school to pursue your personal career.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Lille
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