A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Strong international focus. So many opportunities for students to study abroad. Interesting courses. Associations are very engaged, active and many events are organized.
Close ties to companies and has a positive reputation among companies.
During my studies in the Digital Marketing & CRM Master’s programme, I shared the classroom with classmates of more than 20 nationalities. This allowed me not only to learn essential topics in the world of marketing and customer service. But also to get to know other points of view. This has allowed me to work as part of a team in a different and innovative way. I would definitely repeat this experience and I would also recommend it to anyone who is looking for a multicultural study place.
View moreI really like this school. Multicultural comrades who allow us to enrich each other. Very organized for lessons. It allows us to learn and experience new things.
View moreI like the variety of courses and the professors but some don’t really adapt their way of teaching to our works in enterprise. There are Too many people in the class. We made a lot of project which is great but sometimes too much so that we can’t very develop them all.
View moreThey are not very organized with the students. But it is a very, very good school!
There are a lot of internship opportunities, and exchanges which is great.!
This is a good opportunity.!
THANKS
The university is rather interesting in terms of courses, however the campus is not up to the level offered by ieseg. Apart from that the courses are satisfactory and the teachers are renowned.
View moreThe master is complete, the courses are good, the teachers are competent, the infrastructures are correct. The courses are consistent with my professional objective, moreover I am on a work-study program at decathlon, the training reinforces the knowledge that I already see in the company.
View moreMaster digital marketing: Good course, interesting teacher and courses too! Some courses a little less in-depth unfortunately but remain a very complete course. I recommend this school to pursue your personal career.
View moreIESEG is a good school to me, with the diversity of students as well as professors. All the Prof are nice and supportive of us, giving their attention to our work and feedback clearly and in detail of each work. There are many international students. To help international students integrate with the culture and the study pace here, IESEG hold an integration week for them, it helps a lot for networking and well-prepare for our study.
However, the English program is taught in school totally. However, some local students did not discuss in English in group work, it was hard to integrate sometimes.
Good course & Professors
The program covers a lot of things. Wide curriculum. There’s an option to opt for a Gap year during a course. Interactive lectures and interesting assignments.
Overall good option to consider.