GEM Alpine Business School
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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MSc Marketing15 Mar, 2025
BorisFRpersonalised growthI find the personalized academic journey quite intriguing, as it allows you to select your minors and majors and integrate them into a cohesive path. From an international student’s perspective, the blend of French and English is challenging yet rewarding. The professors are highly qualified, though I’ve noticed that not all students seem equally engaged in the classes, which can sometimes make teamwork challenging. Overall, the platforms are user-friendly, and the school’s infrastructure for classes is well-equipped.
View moreProgramme: MSc MarketingDegree: Master'sGraduation: 2027Delivery Type: On CampusCampus: Grenoble -
MSc Marketing6 months ago CabielFRFuture GEM aspirants
I’m really excited to be studying at Grenoble Ecole de Management. My experience so far has been great—the professors are highly qualified, and the staff is always friendly and helpful. The campus facilities are excellent, with full access to everything you need. There’s even a small café on-site that serves delicious and affordable food. I’ve always felt safe, both on campus and in the surrounding area. Overall, I would definitely recommend this school to anyone considering a management program in Grenoble!
View moreProgramme: MSc MarketingDegree: Master'sGraduation: 2027Delivery Type: On CampusCampus: Grenoble
