EMLV Business School
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Digital Marketing ...22 Oct, 2024
StudentMBA digital Marketing. Poor administration!I would say the opinions are pretty divided. For me it was the perfect fit because I could do my masters in one year in English and find an internship in an interesting company.
However there where several things from the university’s administration and our MBA in digital marketing that where extremely poorly managed. The most frustrating one for me was for example, I got offered an internship at Loreal that the MBA administration forced me to refuse because it started a couple of months after the university’s intended dates, even though I had no visa restrictions for it to be a problem in my case. They made me refuse in the pretext of equality for my colleges with visa concerns. Later they let other students that where only able to find internships later, start on the same date as the Loreal internship position they forced me to refuse. Even though I sent several emails and requests to all administration members there was no accountability or resolution provided from the university.
If you find it a good fit for your needs in the overall structure of the program – in terms of language and timeframe – then I would advise it. But if you want a place with more professional communication and high quality teaching I would try seeking other options.
View moreProgramme: Digital Marketing ManagementDegree: Master'sGraduation: 2022Delivery Type: On CampusCampus: Paris -
Marketing23 Feb, 2024 StudentFRMSc Marketing
The program itself is useful for a lot of new information but they need to offer more practical sessions for marketing tools.
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Modern design and a big campus, helpful administration, a lot of associations to joinProgramme: MarketingDegree: Master'sGraduation: 2024Delivery Type: On CampusCampus: Paris
