EDHEC Business School
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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MSc in ...12 months ago
YoannCNHow EDHEC helps me Relocate and Find Job in FranceI am a Fall 2023 intake student at EDHEC Business School, pursuing an MSc in Marketing Management under the Business Management track. As a Chinese student with DALF C1-level French proficiency, I had high expectations for my business school experience—and EDHEC has met them all.
One of the highlights of my time at EDHEC has been its exceptional Career Service. Nearly every week, companies come to campus for networking events, recruitment sessions, and industry talks. Since I am particularly interested in the luxury industry, I was thrilled to see companies like Chanel, Porsche, and Louis Vuitton actively engaging with students. These opportunities played a crucial role in my job search, and I am grateful that I was able to secure a job in France after graduation, aligning perfectly with my initial career goals.
Beyond academics and career development, my EDHEC experience has been incredibly rewarding on a personal level. I have made wonderful friends from around the world, and one of my European classmates even invited me to celebrate Christmas with her family—a truly heartwarming experience.
Overall, EDHEC has provided me with a top-tier business education, strong career support, and a vibrant international community. I am truly grateful for this journey!
View moreProgramme: MSc in Marketing ManagementDegree: Master'sGraduation: 2025Delivery Type: On CampusCampus: Lille
