A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
As an international student, I applied to EDHEC Business School recently and the process went smoothly and quickly. I was pleasantly surprised by how easy it was to navigate the online application. The user-friendly interface made it simple to upload documents, provide information, and track my progress.
View moreI think that the BBA of edhec is quite good but not perfect. The courses and majority of professors are good. The administration and service overall is really not okay for the program price. Also, they are quite rude with rating: it’s a good and a bad thing… we are perfectionists but it is also really frustrating.
View moreI am a student at EDHEC in the Lille campus, and my experience was overall very good. Sometimes the courses can be too theoretical, and I get the feeling that the program that is not specialized or personalized enough: the students can only choose two elective courses per year. That means that students don’t really get to study exactly only what they find interesting, but also things that they have already seen before and maybe don’t like so much. I had a lot of standard subjects that were mandatory, like marketing, strategy and financial accounting. When it comes to student clubs and activities in the University, EDHEC has around 50 different student club, and they are known for being highly professionalizing, and you can even create your own. We also have several networking sessions with companies, which as good to give the students a nice overview of the market and start building their network, like for example the career week. The campus is big and with very nice infrastructure: a swimming pool, sports grounds, library…. For accommodation, there are usually two options: accommodation on the campus but there are a few slots or accommodation in the city center. It is quite easy, but I advise you to do it at least 2 months before your arrival (the school helps international students to find one). As for the city, Lille is a very nice city, a lot of nice bars and clubs… and it is located only 1h from Paris! It was definitely the best years of my life and I would definitely recommend it to a friend, and for future students: take advantage of the associative experiences while remaining serious in your academic and professional life!
View more