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Montpellier Business School - MBS

speciality: Marketing

4.4

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

16 Student Reviews

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  • Business and ...
    Marketing
    avatar
    Montpellier: Global Business Hub

    Montpellier Business School impresses with its global focus and diverse student body, providing valuable international exposure. However, improvements in infrastructure could enhance the overall campus experience. Despite this, the robust career services and varied extracurricular activities make it a compelling choice for aspiring business professionals.

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    Programme: Business and Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Montpellier
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  • Business Marketing
    avatar
    Loads of opportunities at MBS

    Montpellier Business School is a great university that is offering loads of opportunities, like exchange programs in a foreign univeristy, “alternance”, master of science diplomas, etc. The only thing I dislike is sometimes the content of the courses that are a little poor regarding the amount of money students are paying.

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    Programme: Business Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Montpellier
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  • Marketing
    Leo
    helpful teachers

    A great place to learn! I like this school. Montpellier Business School is located in a good area. The advisors are very helpful and willing to work with you to find exactly what you need, they are top notch and the food is fantastic. All the instructors and staff are very friendly and you can turn to anyone for help to point you in the right direction. They are so helpful no matter what you need! They are ready to be there whether in the classroom or serving students. They really do their best to provide the best experience possible.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Montpellier
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  • Marketing
    Pauline
    The level of quality education is breathtaking

    Being a part of the Montpellier Business School community has been a wonderful experience for me. The people here are highly educated and respectful, constantly motivating me to improve and expand my knowledge. The quality of education at this institution is exceptional, thanks to the professors who have a knack for presenting complex concepts in a way that is easily understandable for all students. Beyond their expertise, the professors are also genuinely kind individuals who serve as role models and offer support in various ways, nurturing the growth of future leaders. The campus clubs also provide a platform for students to share their knowledge and experiences, and to form new friendships. It is truly a fantastic environment for learning and personal development.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Montpellier
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  • Marketing
    Margaret
    amazing community

    I’m having an incredibly remarkable time at the Montpellier business school. This school is very impressive, and the community is absolutely wonderful. One aspect that I particularly appreciate is the accessibility of the teachers and the rapid response of my school in various situations. The school offers a wide range of unique student organizations that meet the interests of each individual. All in all, attending Montpellier was an absolutely incredible experience that not only allowed me to form lasting friendships, but also contributed significantly to my personal growth.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Montpellier
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  • Marketing
    Ophelia
    Presence of well educated people on campus

    I take great joy in learning within a fantastic community of well-educated and courteous individuals who constantly inspire me to grow and learn. Montpellier Business School is exceptional in its education, with professors who excel at presenting material in a way that all students can understand. Additionally, the professors are genuinely kind and serve as sources of inspiration, nurturing the development of future leaders by offering support in various ways. The campus clubs also promote the sharing of knowledge and experiences, as well as the chance to build new friendships among the students.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Montpellier
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  • Marketing
    Joyce
    Fun projects and amazing research opportunities

    The academic environment at my college is outstanding, to say the least. The professors are not only highly knowledgeable in their fields, but they also show a sincere enthusiasm for teaching. They consistently encourage us to think critically and to go beyond the content of our textbooks. The curriculum is designed to foster a love for learning and to spark a deep desire for knowledge. I am engaged in stimulating discussions, exciting projects, and research opportunities that have captured my interest. This intellectual development has not only expanded my horizons but also helped me uncover my genuine interests and passions.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Montpellier
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  • Advertising
    Brenda
    abundant resources

    It was definitely worth it in terms of investment and time. If I could come back here a second time, I would. As a new student, the campus had many resources to help me get oriented. However, I wish they would have made more of an effort to make it more secure, especially at night.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Montpellier
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  • Advertising
    Steve
    multitude of learning opportunities

    Montpellier is a reputable university that offers a diverse range of majors and provides a serene atmosphere. The campus community is inclusive and will support you throughout your academic journey, ensuring both challenges and guidance. With a multitude of learning opportunities, Montpellier is a highly recommended institution.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Montpellier
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  • Marketing
    Ava
    A wise choice of school

    This university is an exceptional option for those seeking a high-quality and comprehensive education. The school’s focus on producing exceptional students, its state-of-the-art facilities, and its diverse and welcoming campus community make it a truly special place to learn and grow. On top of that, the variety of housing options ensures that every student can find the perfect living situation for their needs. This university is the ideal choice for any student looking to achieve their educational goals.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Montpellier
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