This 4-year programme provides a general business education and allows students to study a variety of subjects to choose what they wish to specialise in. The ESSEC BBA programme allows students to have several professional and associative experiences.
The strengths of the programme are its reputation and job opportunities upon graduation, but also its international dimension.
The weak points are a lack of depth in certain subjects, but this can be justified by the fact that the training is global and generalist.