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Clermont School of Business
speciality: Marketing

4.9

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

11 Student Reviews

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  • MSc in ...
    International Commerce and Digital Marketing
    Ashish
    Msc in International Commerce and Digital Marketing

    Being in MSc in Int. Commerce and digital marketing program. It has really exceeded my expectations. The balance struck between theory and live case studies. The range of subjects taught and their content has been extremely interesting. Experienced faculty, strong infrastructure, etc the biggest plus points. I strongly recommend…

    View more
    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2020
    Campus: Clermont-Ferrand
    Overall
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    12 Apr, 2021
    avatar
    Carol
    Hi Ashish,I would like to ask you more about the course experience and also the study environment of the place. Hope to connect with you soon.Carol
    16 Sep, 2021
    Jash
    Jash
    Hi Ashish, I am interested in studying in France and I am assuming you are an Indian too, it would be great help if you could tell me about your experience there :) Jash Rathi.
    10 Jan, 2024
    Clermont School of Business - Official Response
    Clermont School of Business - Official Response
    Official Reply
    Hi Ashish, Thank you for sharing your positive experience in the MSc in International Commerce and Digital Marketing program at ESC Clermont. We're delighted to hear that the program has exceeded your expectations. The balance between theory and live case studies is a key aspect of our pedagogical approach, and we're thrilled to know that it resonates well with you. Our commitment to offering a diverse range of subjects with engaging content is aimed at providing a comprehensive and enriching educational experience. We appreciate your recognition of the experienced faculty and the strong infrastructure, as these are integral elements that contribute to the overall quality of education at ESC Clermont. Your recommendation is valuable, and we're pleased to have met your expectations. Thank you for recommending ESC Clermont, and we look forward to continuing to provide a high-quality and impactful educational journey. Best regards, International Team
  • MSc in ...
    International Commerce and Digital Marketing
    Frances
    School experience

    Infrastructure in College
    It has excellent infrastructure, particularly in the mechanical labs. The living conditions are very clean, and the food in the canteen is absolutely delicious. The classroom, laboratories, libraries, and sports facilities are all well-maintained.
    Academics The academics are excellent. The curriculum has been updated to reflect the most recent developments. We are very easy to read thanks to the academic calendar. This allows us to improve subject knowledge while also preparing students for employment.
    Placements The placements are excellent; we were placed in good companies with excellent pay packages.
    The placements are of high quality.

    View more
    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
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    10 Jan, 2024
    Clermont School of Business - Official Response
    Clermont School of Business - Official Response
    Official Reply
    Hi Frances, Thank you for highlighting the positive aspects of ESC Clermont's infrastructure, academics, and placements. We appreciate your valuable feedback. It's great to hear that you find our infrastructure excellent, particularly in the mechanical labs, and that living conditions are clean. We strive to maintain a conducive environment for learning and living, and your acknowledgment of the delicious food in the canteen is delightful. Your recognition of the well-maintained classrooms, laboratories, libraries, and sports facilities reinforces our commitment to providing a comprehensive and conducive educational environment. We're pleased to know that you find our academics excellent, and our updated curriculum reflects the most recent developments. The structured academic calendar is designed to enhance subject knowledge and prepare students for the professional world. The success in placements and being associated with good companies offering excellent pay packages is a testament to the quality of education and training at ESC Clermont. We are dedicated to facilitating high-quality placements for our students and helping them embark on successful career paths. Thank you for promoting ESC Clermont. Best regards, International Team
  • MSc in ...
    International Commerce and Digital Marketing
    Elnaz
    International commerce and digital marketing

    As a student of international commerce and digital marketing at Clermont School of Business, you’ll benefit from a comprehensive program that covers all aspects of global business and digital marketing strategies. From supply chain management to e-commerce, social media marketing to digital analytics, you’ll gain the skills and knowledge you need to succeed in this rapidly evolving field.

    One of the best things about studying at Clermont School of Business is the opportunity to gain practical experience through internships and company visits. The school has established relationships with numerous companies in the region, giving you the chance to apply what you’ve learned in the classroom and gain valuable work experience that will set you apart from other graduates.

    Overall, studying international commerce and digital marketing at Clermont School of Business is an excellent choice for anyone looking to pursue a successful career in this exciting and dynamic field. The school’s international focus, comprehensive curriculum, and practical experience opportunities make it a standout choice that will set you up for success.

    View more
    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
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    Accommodation
    10 Jan, 2024
    Clermont School of Business - Official Response
    Clermont School of Business - Official Response
    Official Reply
    Dear Elnaz, Your insights into the international commerce and digital marketing program at ESC Clermont are truly valuable. It's inspiring to learn about the comprehensive curriculum that covers all aspects of global business and digital marketing strategies. The emphasis on practical experience through internships and company visits is indeed a standout feature. The opportunity to apply classroom knowledge in real-world settings, thanks to the school's established relationships with numerous companies, is a significant advantage for students. We appreciate your positive endorsement of ESC Clermont as an excellent choice for those aspiring to a successful career in this dynamic field. The international focus, comprehensive curriculum, and practical experience opportunities are integral to our commitment to preparing students for success. Thank you for sharing your perspective, and we wish you continued success in your academic and professional journey. Best regards, International Team
  • MSc in ...
    International Commerce and Digital Marketing
    Nassim
    Master and academic projects

    My course at the Clermont-Ferrand business school was marked by stimulating academic projects. These experiences allowed me to develop practical skills while tackling real challenges in the business world. The diversity of projects has reinforced my versatility, ready to be implemented in a professional context. A comprehensive training which has considerably enriched my academic career. This made my conversations easier during the recruitment process where I already felt a little experienced.

    View more
    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
    10 Jan, 2024
    Clermont School of Business - Official Response
    Clermont School of Business - Official Response
    Official Reply
    Hello Nassim, Exciting to hear about your impactful journey at ESC Clermont ! Our stimulating academic projects are designed to cultivate practical skills, tackling real-world business challenges. The diversity of experiences enhances versatility, providing a comprehensive training that significantly enriches academic careers. It's fantastic to know that this preparation contributed to your confidence and ease during the recruitment process. At ESC Clermont, we're committed to fostering practical, versatile, and experienced professionals ready for the business world ! Best regards International Team
  • MSc in ...
    International Commerce and Digital Marketing
    Shan
    International student

    Studying at the business school in Clermont-Ferrand has been a truly international experience. The high-quality courses taught in English have not only broadened my academic horizons but have also equipped me with valuable skills for a globalized world. The emphasis on international perspectives in the curriculum has made my journey both enriching and culturally diverse. While navigating the challenges of an international setting, I’ve found immense personal and academic growth.

    View more
    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
    10 Jan, 2024
    Clermont School of Business - Official Response
    Clermont School of Business - Official Response
    Official Reply
    Hello Shan, Thank you for sharing your remarkable experience as an international student at our business school in Clermont-Ferrand ! We're thrilled to hear that our top-notch courses taught in English have not only broadened your academic horizons but have also equipped you with valuable skills tailored for a globalized world. The focus on international perspectives in our curriculum has evidently added a layer of richness and cultural diversity to your academic journey. Maneuvering through the challenges of an international setting, it's heartening to learn about the significant personal and academic growth you've experienced. We value your positive feedback and are honored to have played a role in shaping your educational experience. If there are more insights you'd like to share or if you're aware of others seeking an equally enriching experience, please don't hesitate to reach out. Wishing you ongoing success in both your studies and personal development ! Warm regards, International Team
  • MSc in ...
    International Commerce and Digital Marketing
    avatar
    Amazing experience

    The experience in the school was really great, from the courses that were up to date and teachers who were open to diverse methods of teaching to the administration staff who was helpful as an international student.
    A good opportunity to meet people from different parts of the world.

    View more
    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
    10 Jan, 2024
    Clermont School of Business - Official Response
    Clermont School of Business - Official Response
    Official Reply
    Hi, Thank you so much for these positive insights into your experience at our school ! We are thrilled to learn that the up-to-date courses and the flexibility of our teachers have contributed to making your journey rewarding. Our administrative team is always dedicated to providing tailored support for international students, and we're glad to hear that you found their assistance helpful. It's fantastic to know that you've had the chance to meet people from different backgrounds. Our school is committed to creating a diverse and inclusive community where everyone can thrive. We sincerely appreciate you sharing these positive aspects of your time with us. Feel free to recommend our school to others seeking an enriching educational experience. We look forward to continuing to provide you with a supportive and stimulating environment. Best regards, International Team
  • MSc in ...
    International Commerce and Digital Marketing
    avatar
    Possibility

    I really appreciate the fact that, students are listened. All the teachers know their students by their names. The whole staff help students to define their path.
    You can growth and discover your personal and professional projects. It’s human size university and it feels good. Clermont School of Business offers us so many possibilities, it’s almost impossible to not find what you wish for.

    View more
    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2019
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
    10 Jan, 2024
    Clermont School of Business - Official Response
    Clermont School of Business - Official Response
    Official Reply
    Hello , Thank you for sharing your positive experience at ESC Clermont ! We're delighted to hear that you feel heard and supported by our dedicated staff. Our commitment to providing a personalized and nurturing environment is at the core of our values. We're thrilled that you find our university to be a place where you can grow both personally and professionally. Your kind words about the faculty's attention to individual students and the diverse opportunities available truly resonate with what we aim to achieve at ESC Clermont. We appreciate your feedback and are proud to offer a university experience that aligns with your expectations. If you have any friends or colleagues considering their academic journey, feel free to share your positive experiences with them. We look forward to continuing to support you on your path and creating more success stories together ! Best regards, Team ESC
  • MSc in ...
    International Commerce and Digital Marketing
    Christine Tamnai
    Quality education

    On a personal note, this has been my most rewarding financial investment to date. The educational experience stands out with unparalleled quality. I like the fact that the courses are not solely based on theory but emphasize more on the practical bit through engaging and real business projects and case studies The commitment of the professors and state-of-the-art facilities further enhance the overall excellence. I recommend!

    View more
    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
    20 Jun, 2024
    Clermont School of Business - Official Response
    Clermont School of Business - Official Response
    Official Reply
    Dear Christine Tamnai, Thank you for sharing your thoughts on your experience at ESC Clermont Business School! We are delighted to hear that you consider your time with us to be your most rewarding financial investment to date. We are also glad that you found our state-of-the-art facilities to enhance your overall experience. Your recommendation means a lot to us and reaffirms our dedication to providing unparalleled quality in education. Thank you once again. Best regards, Team ESC
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