EM Normandie - EM Normandie Speciality : Marketing
programme: Strategic Marketing and Brand Management

My experience at EM Normandie was an important step in my academic and professional journey. I completed a Master’s degree in Marketing Strategy and Business Development through a work-study programme, which allowed me to combine theoretical knowledge with practical experience.

One of the main strengths of the programme was the opportunity to apply what I learned in class directly to the professional world. My apprenticeship at LCL gave me valuable exposure to strategic marketing, digital banking and business development within a major banking group. This combination helped me develop practical skills and gain a better understanding of corporate expectations.

The programme also provided a broader understanding of marketing strategy, business development and project management. Studying alongside other students with different backgrounds was another valuable aspect of the experience.

Overall, EM Normandie contributed to my professional development and helped me prepare for the job market. As with any business school, there is always room for improvement, particularly in strengthening career support and helping students navigate the transition from graduation to their first full-time position.

I would recommend the programme to students who are looking for a combination of academic learning and professional experience, especially through work-study opportunities.