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Universidad San Francisco de Quito - USFQ
speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • Advertising
    avatar
    Great Experience of the Liberal Arts

    The USFQ was a great university. I studied at the school of contemporary arts and communication and my major was really interesting. I made a lot of friends and the professors are anmazing and have the best level of education. Besides having clases related to my major, I could choose other classes, the best one was a literature class about Harry Potter, the Lord of the Rings and Game of Thrones. The campus is small but really comfortable. There is a lot of green space and a little pond. They have a mini pig named Gaston as the school pet, you can actually pet him and even take him out for a walk around campus, that’s cool.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Quito
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  • Bachelor of ...
    Communication Studies
    avatar
    Excellent academic journey

    Universidad San Francisco de Quito fulfills all the necessary criteria for students to excel in their academic and future professional journeys. The institution prioritizes the development of organizational skills, upholds a strong culture of punctuality, and is dedicated to assisting students in achieving their educational and career goals.

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    Programme: Bachelor of Communication Studies
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Quito
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  • Bachelor of ...
    Communication Studies
    avatar
    Growing

    Universidad San Francisco de Quito is more than just a university, it has become my second home and my place to find hope whenever I feel lost. The university supports their students as a parent will support their children. I started my academic education in the beginning of the global pandemic, the transition of going through high school to university can be hard and more when it’s remotely. Nevertheless I never felt unwelcome or less than anyone, the university provide us with mental health support and pushed us to go forward to pursue our dreams no matter in what context we were. That’s why this university is the best place to start your academic life and keep going forward to any of your dreams.

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    Programme: Bachelor of Communication Studies
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Quito
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