Copenhagen Business Academy
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
-
Marketing and ...20 Jan, 2024
StudentDK5 starsThe Business Academy has a well-defined mission of inspiring students, guiding them in their learning, and helping them access information. The teachers are responsive, ready to help, and encourage students to develop the skills they need to find answers on their own. The Business Academy focuses on helping students become independent, resourceful learners who can thrive in a team environment. Working with real-world companies gives students the chance to put their knowledge into practice and be well prepared for the workplace.
View moreProgramme: Marketing and Human Resource ManagementDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Copenhagen12 Feb, 2025Jamie -
Marketing and ...31 Mar, 2022 StudentIf you want to go to university, this is not it.
I don’t recommend this school to people who are looking for an academic experience. Being an international student, to me, this school has presented itself in a completely different way than it is, It is not like CBS or other business universities. It might be a good educational experience for those who want to get an easy degree within the business and understand some concepts, but they are not detailed and explained properly. I find teachers to be sometimes rude, unprofessional and unclear. I don’t go to school and only do the work and I am passing with a grade of 10, that’s how I would sum it up, but on the other hand, I am a smart A student, so if you don’t like to study, unlike me, this school might be for you. I am switching to another school next year.
View moreProgramme: Marketing and ManagementDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Copenhagen
