Universidad del Rosario - UROSARIO
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
-
Business and ...10 months ago
SaraCOMarketing and Digital Business at URosarioIn my experience, studying Marketing and Digital Business at Universidad del Rosario has been both a challenge and an opportunity for growth. I really like the program’s innovative approach and how it combines creativity with practical digital tools like web analytics and social media strategies. The professors are highly knowledgeable and always willing to support, and I’ve especially enjoyed being able to work on real-life projects and develop my own business ideas. What I dislike most is that tuition can be expensive, which may be a limitation for some. However, given the academic quality and opportunities it offers, I would definitely recommend this program to anyone who wants to focus on digital marketing.
View moreProgramme: Business and Digital MarketingDegree: Bachelor'sGraduation: 2028Delivery Type: On CampusCampus: Bogota -
Marketing25 Feb, 2019JuanGood University in Colombia
I studied here my undergraduated program and my specialization. The bachelor was in international business administration, the program was almost the same as business administration the changes were like 7 subjects in the whole program. The specialization program was in marketing, I think the program can be improved a lot and get better teacher, so you can feel the difference between the bachelor and a higher study.
View moreProgramme: MarketingDegree: Short CourseGraduation: 2018Campus: Bogota
