As a student in the BBA program at Wilfrid Laurier, my experience has been a mix of academic challenge, social pressure, and strong campus support. The program is well-structured and offers valuable opportunities, especially through its highly regarded co-op program, but it also comes with some intense expectations. One of the most notable classes in first year is BU111, which sets the tone for the program. It’s a tough course, especially for students who are new to business or more introverted. The class size can be overwhelming, and participation-heavy tutorials add a social layer that can be difficult for quieter students. However, it does provide a strong foundation in business concepts and critical thinking. There’s a lot of pressure early on to get into the co-op program. While the co-op itself is an amazing opportunity, the competition and application process start almost right away, which can be stressful for students still adjusting to university life. The program tends to attract a very outgoing, Type-A crowd. For introverts, this can be challenging both in class participation and group work. There’s a strong emphasis on networking, presentations, and leadership early on, which is great for personal growth but can also be overwhelming. Laurier has excellent amenities—study spaces, modern buildings, helpful academic advisors, and mental health resources. The Lazaridis School is a beautiful space to study and work in, and the campus community overall is tight-knit and supportive. If you’re driven, enjoy competition, and thrive in a fast-paced environment, Laurier BBA could be a perfect fit. If you’re more introverted or unsure about your business path, it might take more effort to find your footing, but there are supports in place if you reach out. It’s a challenging but rewarding program.





