Wilfrid Laurier University
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Bachelor of ...28 Nov, 2023
StudentCACommunications Program at WLUAttending Wilfrid Laurier University (WLU) over the course of four years for its well-known Communication Studies program was pivotal for me. In regards to academics, the courses offered for communication students vary, allowing students to create a program that is best suited for their interests and desires post-graduation. I was able to cater my studies towards global communication and PR, while peers of mine focused more on digital media and marketing. The professors are very supportive and dedicated to seeing their students succeed, available for office hours or over email regularly. Finally, the campus culture is very enjoyable and welcoming, allowing students to feel excited to be a #goldenhawk.
View moreProgramme: Bachelor of Communication StudiesDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Waterloo -
Advertising and ...12 Oct, 2023
TrevorCACommunications ProgramVery broad and repetitive however due to its broadness there is so much to learn in so many facets such as economics, media, politics, and more. In terms of the repetitiveness, it makes taking tests and writing essays easier as you can recall information quickly and build upon past knowledge.
View moreProgramme: Advertising and CommunicationDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Waterloo
