Humber College’s Advertising Media Management Ontario graduate certificate program (Program Code: 20881) offers a comprehensive and immersive experience for aspiring media professionals. As someone enrolled in the program between Sept 2023 and Aug 2024, I’ve found it to be an invaluable journey, equipping students with the necessary skills to excel in the dynamic world of media management.

The program’s structure over three semesters provides an extensive understanding of the advertising landscape, emphasizing both traditional and emerging media platforms. Through courses like ‘Introduction to Advertising: Media Management’ and ‘Media Strategies and Planning,’ the curriculum beautifully combines theoretical concepts with practical applications, fostering skills essential for success in the industry.

What makes this program stand out is its approach to fostering a holistic understanding of media dynamics. Modules such as ‘Media Measurement and Research’ and ‘Digital e-Marketing Sales’ delve deep into analytical and technological aspects, preparing students to tackle real-world challenges.

The course delivery modes are diversified, offering in-person, online asynchronous, online synchronous, and hybrid options. This diversity allows students to choose their preferred learning method, ensuring flexibility and adaptability to different learning styles and schedules.

One of the most appealing aspects is the hands-on experience provided through the ‘Field Experience – Advertising Media Management’ in the final semester. This opportunity to apply classroom knowledge in real-world scenarios adds tremendous value and practical insight.

While the program’s content and faculty expertise are commendable, there’s room for improvement in further integrating industry-specific software and databases into the coursework.

Overall, Humber’s Advertising Media Management program provides a solid foundation for individuals seeking careers in media and advertising. It’s an immersive, well-structured program that nurtures critical thinking, strategic planning, and digital expertise, setting students on a path to succeed in this ever-evolving industry.

I’m currently in the advertising and marketing communications program at Humber college. I’m in my last semester of my program and I’ve noticed some features about my experience that I like and dislike. I like the interactive activities that my professors make us do, I’m a hands on and visual learner so I find these very helpful. A feature that I don’t like is some of the work does not feel relevant to the program. For example, in my last semester I was asked to do a debate about advertising topics, I did not find it beneficial at all.