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Humber College

speciality: Marketing

3.9

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

14 Student Reviews

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  • Marketing
    Talaijah
    My Experience at Humber College

    I’m currently in my third year at Humber College, and after being enrolled in several programs here, I’m convinced that it’s one of the best places I’ve studied. The sense of community is strong, and the support available to students is great, really making it feel like a nurturing environment for both personal and academic growth.

    The support from staff and faculty is another major highlight for me. It’s clear they truly care about our success, always ready to lend a hand or offer advice when needed. This supportive atmosphere makes it easier to tackle challenges and fosters a real sense of belonging within the campus community.

    Of course, it’s not all perfect—while many professors are passionate and inspiring, occasionally, you might encounter one who doesn’t quite meet the mark. But, these experiences are few and far between and are more than made up for by the professors who go above and beyond. Their passion is evident, and it makes learning exciting and engaging.

    I recommend Humber College to anyone looking for a comprehensive educational experience in a supportive and dynamic environment.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Toronto
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  • Marketing
    avatar
    Work, Life, School Made Possible

    Humber College provides a textbook college experience and more, which is of big help to students balancing work, life, and school all at the same time. What stands out to me is all the help they keep within students’ reach — from free soup lunches in the Winter Time, to year’s worth of mental health services through tie-ins with popular apps. They don’t necessarily spoil you; they just make sure you have the tools you need to succeed in your field as much as possible.

    When it comes to learning, Humber College has professors from different backgrounds, offering a breadth of knowledge people in the fields of Business, Arts, Biological Sciences, and more can appreciate. Humber is a great breeding ground for practical learning too, with labs scattered around the school.

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    Programme: Marketing
    Degree: Short Course
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Toronto
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  • Advertising and ...
    Marketing
    Melvin
    Insightful and Balanced: Humber's AMM Program

    Humber College’s Advertising Media Management Ontario graduate certificate program (Program Code: 20881) offers a comprehensive and immersive experience for aspiring media professionals. As someone enrolled in the program between Sept 2023 and Aug 2024, I’ve found it to be an invaluable journey, equipping students with the necessary skills to excel in the dynamic world of media management.

    The program’s structure over three semesters provides an extensive understanding of the advertising landscape, emphasizing both traditional and emerging media platforms. Through courses like ‘Introduction to Advertising: Media Management’ and ‘Media Strategies and Planning,’ the curriculum beautifully combines theoretical concepts with practical applications, fostering skills essential for success in the industry.

    What makes this program stand out is its approach to fostering a holistic understanding of media dynamics. Modules such as ‘Media Measurement and Research’ and ‘Digital e-Marketing Sales’ delve deep into analytical and technological aspects, preparing students to tackle real-world challenges.

    The course delivery modes are diversified, offering in-person, online asynchronous, online synchronous, and hybrid options. This diversity allows students to choose their preferred learning method, ensuring flexibility and adaptability to different learning styles and schedules.

    One of the most appealing aspects is the hands-on experience provided through the ‘Field Experience – Advertising Media Management’ in the final semester. This opportunity to apply classroom knowledge in real-world scenarios adds tremendous value and practical insight.

    While the program’s content and faculty expertise are commendable, there’s room for improvement in further integrating industry-specific software and databases into the coursework.

    Overall, Humber’s Advertising Media Management program provides a solid foundation for individuals seeking careers in media and advertising. It’s an immersive, well-structured program that nurtures critical thinking, strategic planning, and digital expertise, setting students on a path to succeed in this ever-evolving industry.

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    Programme: Advertising and Marketing
    Degree: Short Course
    Graduation: 2024
    Delivery Type: Blended
    Campus: Toronto
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  • Advertising
    Aaron
    Educational 5 years

    I’ve been studying at Humber College for the past 5 years. I started out in a two year Diploma program then transferred into the 4 year Bachelors Degree version of my first program. I transition was very smooth and I got a ton of help from my program coordinators in both programs and help from the school. The education has been super hands on. I have gotten so much real life experience within my field of study, not just theory practice. That’s what makes Humber so great, regardless of field of study you will get in demand training and experience in your field. Overall, I would say I’m very pleased with my time at Humber and am glad to soon call myself a Humber graduate.

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    Programme: Advertising
    Degree: Bachelor's
    Delivery Type: On Campus
    Campus: Toronto
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  • Marketing Management
    Dhara
    Excellent program!

    My experience in the Marketing Management program at Humber College has been incredibly enriching! The quality of teaching was great and what I liked the most was the placement semester we had, which provided a perfect blend of theoretical knowledge and practical application.

    Definitely, what sets this program apart is its emphasis on experiential learning which provided me real-world insights and helped me to understand better the canadian and global market.

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    Programme: Marketing Management
    Degree: Short Course
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Toronto
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  • Marketing Management
    avatar
    Amazing course, amazing teachers

    I am currently studying Marketing Management at Humber College, and I am in my second semester. Since Marketing is a change in career for me, I wanted a college which can build my foundations strongly. Humber is just that.

    I like the location of my campus (IGS), as well as the advance classrooms.

    One thing I would say I dislike is how the timetable is spread out, not leaving much time to do part-time job.

    Overall, a great and reputed college.

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    Programme: Marketing Management
    Degree: Short Course
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Toronto
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  • Advertising
    avatar
    Exceptional Learning Experience

    recently completed my studies at Humber College in the Advertising Media Management program, and I am compelled to share my extraordinary experience. My time at Humber was nothing short of transformative, and I am immensely grateful for the knowledge, skills, and experiences I gained during my time there.

    Academic Excellence: The Advertising Media Management program at Humber College stands out for its comprehensive curriculum, expert faculty, and cutting-edge resources. The courses were meticulously designed, blending theory with practical applications, ensuring we were well-prepared for the dynamic world of advertising. The professors were not just educators; they were mentors who inspired us with their industry insights and real-world experiences.

    State-of-the-Art Facilities: Humber College’s campus is equipped with state-of-the-art facilities, providing students with access to the latest technologies and resources. The media labs, in particular, were instrumental in allowing us to explore various aspects of advertising, from graphic design to digital media, enhancing our skills and creativity.

    Industry-Relevant Projects: One of the highlights of the program was the emphasis on real-world projects. We were given the opportunity to work on live campaigns and industry projects, allowing us to apply our knowledge in a practical setting. These experiences not only bolstered our confidence but also provided valuable networking opportunities.

    Supportive Environment: The support system at Humber College is unparalleled. The faculty, staff, and fellow students fostered a collaborative and inclusive environment where ideas were encouraged, and creativity flourished. The professors were approachable, always willing to assist and guide us, ensuring we received a holistic education.

    Career Guidance: Humber College goes above and beyond in preparing students for their future careers. The career counseling services, workshops, and industry networking events provided invaluable insights into the advertising industry. The college’s connections with industry professionals opened doors for internships and job opportunities.

    Conclusion: My journey at Humber College was not just about acquiring a degree; it was a transformative experience that prepared me to excel in the competitive field of advertising. The skills, knowledge, and confidence I gained have been invaluable assets in my professional journey. I wholeheartedly recommend Humber College to aspiring advertising professionals. Thank you, Humber, for shaping my future and providing an exceptional learning environment.

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    Programme: Advertising
    Degree: Short Course
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Toronto
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  • Advertising and ...
    Communication
    avatar
    One of the best college in Toronto

    I completed my post-grad from Humber College Toronto and it is one of the best colleges in Toronto. They have amazing professors who will help you out throughout the entire course, also they will help you get ready for the outside industry as well. Humber provides you with great opportunity and they are equipped with all the modern facilities that a student can ask for. I completed my study from Lakeshore Campus and the campus is beautiful, the classes are amazing and the infrastructure is marvellous.

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    Programme: Advertising and Communication
    Degree: Short Course
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Toronto
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  • Business Marketing
    avatar
    Ok

    It’s a good college, but it doesn’t give the right support to international students. The international students department is horrible, it takes a long time to be received in person and they just answer your email 15 days after.

    View more
    Programme: Business Marketing
    Degree: Short Course
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Toronto
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  • Business Marketing
    avatar
    Excellent school

    I only have positive things to say about the university, and I don’t regret coming. The staff of the school is superb, and there are opportunities for students to express their ideas and thoughts within a calm, natural atmosphere. I endorse this University.

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    Programme: Business Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Toronto
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