

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Lambton College in Toronto provides valuable practical experience and contextualized knowledge tailored to the Canadian Marketing Industry, which is especially beneficial for international students. However, the school’s numerous requirements can be overwhelming, and some students may have frustration with unreliable professors who are unresponsive or unclear in their teaching. While the practical approach is a strong point, the inconsistent quality of instruction and academic demands can be drawbacks for students seeking a smoother academic experience.
View moreLambton College provides a robust educational experience for students looking to gain practical skills and embark on successful careers. Its focus on applied learning, industry connections, and strong support services make it a top choice for both domestic and international students.
View moreStudying at Lambton College has allowed me to get to know the Canadian industry in a more realistic way. By listening to the professors and guest speakers, I have been able to understand and identify the differences with my own country in order to adapt as quickly as possible. Although some topics are repeated from course to course, they are concepts that we need to understand very well and internalize.
View moreLambton College offers detailed courses with a strong focus on practical applications, making the learning experience engaging. The small class sizes (20-25 students) ensure easy communication with professors, who are generally helpful and approachable. However, there is room for improvement in terms of providing more real-time, hands-on experiences beyond classroom projects. While the college excels in face-to-face learning, the online classes often face technical challenges and don’t feel as effective, causing some frustration. Overall, Lambton delivers a good educational experience, but enhancing real-world exposure and refining online course delivery would make it even better.
View moreI found that the topics and course materials are well put together to provide a holistic introduction to the digital world of marketing. Most assignments and group projects helped me grasp the understanding of the concepts in the real world.
View moreMy college Lambton has provided me with the necessary knowledge and skills required to be a digital marketing professional. Currently, I am on my semester break which is of four months starting from September until December. So during this period of time I have the opportunity to do intern to test my skills and knowledge in the real world.
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