A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
The faculty at Algonquin College is knowledgeable, polite, and supportive, with the exception of Spahich, who unfortunately created a challenging experience. The staff at Algonquin is helpful, prioritizing hands-on learning and offering numerous opportunities for personal and academic growth. Overall, you can expect to acquire a substantial amount of knowledge during your time here.
View moreAs a current student at Algonquin College, I can genuinely say that this institution has become my home away from home. Here’s a peek into my experience:
Community (4/5): Algonquin College offers a welcoming and diverse community. From day one, I felt embraced by my fellow students and the faculty. The college truly lives up to its reputation of being inclusive and accommodating.
Academic Journey (4/5): The academic journey here has been both challenging and rewarding. The professors are passionate about their subjects and provide valuable insights. The workload can be intense, but it’s preparing me for the real world.
Campus Life (3/5): While the college does offer various clubs and activities, I found that you need to be proactive in seeking them out. More visibility and promotion of campus events would be a plus.
Support Services (4/5): Algonquin College has an array of support services, including career counseling and academic assistance. They have been a significant help when I needed guidance or extra support.
Location (5/5): The college’s location in Ottawa is unbeatable. The city is vibrant, and there’s always something happening. Plus, it’s a hub for potential job opportunities and cultural experiences.
Cost (4/5): Tuition is reasonable, and there are numerous financial aid options available. However, the cost of living in Ottawa can be a bit high, so budgeting is key.
View moreI’ve had an incredibly positive experience at Algonquin College. The professors are not only experts in their fields but also approachable and dedicated to their students’ success. The college offers a wide range of programs, and the curriculum is hands-on, which has allowed me to apply what I’ve learned in real-world scenarios. Additionally, the campus facilities are modern and well-equipped, creating a conducive learning environment.
One aspect that stands out at Algonquin College is its commitment to student support. The academic advisors, career services, and various support programs are invaluable in helping students navigate their educational journey and career paths. The college also fosters a diverse and inclusive community, promoting a rich cultural exchange and broadening our perspectives.
Algonquin College’s emphasis on practical experience, combined with its strong industry connections, has provided me with opportunities for internships and networking, which are crucial for future career prospects. I’ve met incredible peers here and formed lasting friendships. The vibrant student life on campus offers a wide range of clubs and activities to participate in.
In summary, Algonquin College has been instrumental in my academic and personal growth. It’s a dynamic and supportive institution that I’m proud to be a part of.
View moreOverall, the professors are knowledgeable, polite, and supportive, except for Spahich, who provided a nightmare experience. The Algonquin staff is helpful, emphasizing hands-on learning and providing ample opportunities for growth. You’ll gain a wealth of knowledge here.
View moreGreat program. Nice professors that are helpful. Very hands-on learning that prepares you for the workforce after graduation. Overall a really nice experience, as the needs of students are usually considered.
View moreThe Advertising and Marketing Communications program at Algonquin College is first class. The courses are engaging and the professors are experienced in their field of study. Many of the professors have worked directly in the business world and they bring these skills to the classroom environment. The opportunities for collaboration and leadership are a positive aspect as well, as they will prepare you for the Advertising and Marketing industry. Students are challenged on a regular basis to create content that exceeds expectations. The Advertising and Marketing Communications program is one that will prepare you for the workforce.
View more