A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
At the University of Ottawa, The Telfer School of Management hosts numerous networking events, unique opportunities, and workshops. Engaging in these initiatives allows students to connect with professionals, alumni, and peers, fostering valuable connections that extend beyond the classroom. Beyond merely exploring career paths, these activities play a crucial role in enhancing students’ resumes and profiles.
View moreI believe that the University of Ottawa’s undergraduate programs are truly exceptional. The curriculum is well-rounded, with a focus on practical skills and hands-on learning experiences. The faculty are knowledgeable and passionate about their subjects, and are always willing to help students succeed. The campus itself is beautiful, with plenty of resources and facilities to support a diverse range of interests and activities. Overall, I think that the University of Ottawa is a fantastic choice for anyone looking to pursue a high-quality undergraduate education.
View moreTop 9 in Canada and top 137 in the world. French and english are everywhere in this school making the learning process easy and giving the bilingualism that will be profitable in the job market. Variety of programs that are considered one of the best in country: political science, Telfer School of Management and STEM
View moreMy program at the University of Ottawa is marketing in the Telfer school. For the first year I had (before covid) I had the opportunity to go to a lot of gala and networking events.
It’s a very diverse university with a lot of international students (like me) which is very good for the first months when you don’t know anyone it became easier for me to meet people and make good friends.
I also very like the infrastructure, the pools, basketball courts, gyms, study building, library, dining all, everything is there to allow students to be the best.