Trent University
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Marketing and ...03 Feb, 2025
StudentCADo Not Waste Your Money At The Durham CampusThis place is a degree mill. There are no proper amenities, and the faculty and management are horrid. Avoid this university. Take your money elsewhere. Disclaimer- I study at the Durham campus so I am not sure about how things are in the Peterborough Campus.
View moreProgramme: Marketing and AdvertisingDegree: Short CourseGraduation: 2025Delivery Type: On CampusCampus: Ontario -
Marketing20 Nov, 2024 StudentCATrent University Review
I liked this University campus, it’s Built on a beautiful river with lots of nature and many opportunities for hikes and activities. The professures and Ta are mostly all good and knowledgable about there subject there teaching.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2027Delivery Type: On CampusCampus: Ontario -
Marketing and ...14 Oct, 2023 StudentA really great place for International Students.
Moving to Canada to continue my education was a daunting commitment. I was mostly afraid because I knew that succeeding in education had a lot to do with how well one understands the system.
However, my fear was easily relieved after attending the orientation. The staff, faculty, and fellow students at the Durham campus were very helpful and willing to answer any questions I had. There are many resources and people available to help you settle in both academically and socially.
The classes are interactive, and the lecturers are accessible and understanding of individual situations. I highly recommend Trent University, especially the Human Resource Marketing and Entrepreneurship Dual postgraduate certificate program, to anyone interested in continuing their education in the business/social science field. Moving to Canada to continue my education was a daunting commitment. I was mostly afraid because I knew that succeeding in education had a lot to do with how well one understands the system.
However, my fear was easily relieved after attending the orientation. The staff, faculty, and fellow students at the Durham campus were very helpful and willing to answer any questions I had. There are many resources and people available to help you settle in both academically and socially.
The classes are interactive, and the lecturers are accessible and understanding of individual situations. I highly recommend Trent University, especially the Human Resource Marketing and Entrepreneurship Dual postgraduate certificate program, to anyone interested in continuing their education in the business/social science field.
View moreProgramme: Marketing and Human Resource ManagementDegree: Bachelor'sGraduation: 2025Delivery Type: BlendedCampus: Ontario
