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Sheridan College
speciality: Marketing

4.4

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

9 Student Reviews

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  • Marketing
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    Practical experience-oriented programs

    I am currently studying in my 6th semester of the Business Administration – Marketing program. There have been many changes during my studies, including those made to immigration laws, which is why the college has closed some programs and live student asvisement. In general, the main disadvantage of Sheridan is the lack of advice, very often you have to ask teachers or other students for something, because it’s faster and more convenient than sending a request to the student assistance center. The main advantage of Sheridan in terms of my program is the teaching style and professors. Very often, these are industry professionals, CMOs, or business owners, who sometimes even give us the opportunity to work with their clients or put our knowledge into practice. It’s a very rewarding experience, and overall, I can recommend Sheridan if your goal is to gain experience rather than a degree and if you’ve already been through college experience before.

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    Programme: Marketing
    Degree: Short Course
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Mississauga
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  • Advertising and ...
    Marketing
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    Awesome

    An outstanding program with exceptional instructors. One teacher, in particular, played a pivotal role in my success. The program offers excellent opportunities for both students and alumni. As a mature student, it was an incredibly rewarding experience.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2019
    Delivery Type: On Campus
    Campus: Mississauga
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  • Advertising and ...
    Marketing
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    A Program That Truly Prepares u for the Real World

    Sheridan’s Advertising and Marketing Communications program offers a great mix of creative and strategic skills. What stood out for me were the hands-on projects that allowed me to apply what I was learning in real-world scenarios. The professors are experienced and bring valuable industry insights to the classroom. The program covers everything from content creation to market research, and it really keeps up with the latest trends in digital marketing. It’s a well-structured program that truly prepares you for the marketing industry and offers practical knowledge that you can use right away. Overall, it’s an excellent choice for anyone looking to break into the marketing world.

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    Programme: Advertising and Marketing
    Degree: Short Course
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Mississauga
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  • Advertising and ...
    Marketing
    Manharsh
    Your to-do course for basic of Marketing

    I really liked how the Marketing Management course in Sheridan College offers you knowledge into basics of Marketing. it is distributed in two semesters and have courses like organic and paid media, Marketing Strategy, Marketing Analytics. Additionally, you will also see courses where you will learn tools like Video editing, Marketing research, Website Optimization.

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    Programme: Advertising and Marketing
    Degree: Short Course
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Mississauga
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  • Marketing and ...
    Management
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    May need some support

    The professors are great and willing to help and answer questions. However, I feel as an international in the college, the school could have given clear information letting students know there is some assistance service for them (eg: tutor service, writing sessions). I know there are some mini-workshops available for students but I feel they need more exposure because people around me mostly don’t know what schools offers until I mentioned that.

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    Programme: Marketing and Management
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: Blended
    Campus: Mississauga
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  • Business and ...
    Marketing
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    A Great Program

    As a student currently enrolled in Sheridan College’s Business Administration-Marketing program, I am thrilled to share my experience and give a glowing review. From the moment I applied to the program, I knew I had made the right choice. The curriculum is comprehensive and covers a wide range of topics in both business and marketing. The professors are knowledgeable and experienced in their fields, and they truly care about their students’ success. They are always available to answer questions and provide guidance, whether it’s during class or office hours. One of the things I appreciate the most about the program is the emphasis on hands-on learning. We have had opportunities to work on real-world projects with local businesses, which has allowed us to apply what we learn in class to practical situations. Additionally, the program offers co-op opportunities, which provide invaluable work experience and help students build their networks. The resources available to students are also top-notch. The Davis Campus in Brampton is well-equipped with modern classrooms, study spaces, and state-of-the-art technology. The library has an extensive collection of resources, and the staff are always willing to help students find what they need. Overall, I am extremely satisfied with my decision to enroll in Sheridan College’s Business Administration-Marketing program. The education I am receiving is preparing me for a successful career in the field, and I feel confident that I will be able to achieve my goals with the skills and knowledge I have gained through the program.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: Online
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  • Marketing Management
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    Hands-on and practical approach to learning

    Sheridan College is known for its hands-on and practical approach to learning, which prepares students for their future careers.
    The faculty members are knowledgeable, approachable, and supportive of their students.
    The campus facilities are modern, well-equipped, and provide a comfortable learning environment.
    The student body is diverse, which creates a welcoming and inclusive atmosphere on campus.
    Sheridan College has a good reputation in various fields, such as animation, game design, business, and engineering.

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    Programme: Marketing Management
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Mississauga
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  • Business and ...
    Marketing
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    Overall Exposure

    I chose Sheridan to study at Sheridan due to its numerous qualities but the one that I would love to elaborate would be the overall exposure it provides. Apart form the academic curriculum there are various ongoing activities in the campus which can be availed of. Students can participate in those events and can learn various new things .We also develop new networks while working with people and i think that’s a great opportunity for international students. Not only this, there has been regular workshops on filing the taxes, finding jobs, transportation accessibility for the new international students. So, all in all, it is a great institution.

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    Programme: Business and Marketing
    Degree: Short Course
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Mississauga
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  • Business and ...
    Marketing
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    Business Marketing- Sheridan College

    I had a great experience at this college. I spent the majority of my time studying online, and had a few classes in person. I enjoyed my program. It provided me a great variety of insight into business marketing. During my studies of marketing, I also learned about sales, finance, communication and more. A class that I had enjoyed in particular was my visual marketing class. In this class I was taught how to use softwares such as Photoshop, Indesign and Adobe illustrator. It was amazing to explore the art of logos, branding, colours and typographies throughout this course.

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    Programme: Business and Marketing
    Degree: Short Course
    Graduation: 2023
    Delivery Type: Blended
    Campus: Mississauga
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