Douglas College New Westminster
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Digital Marketing14 Oct, 2023
TigranInterest in Douglas College's courseHello! Being a part of Douglas College’s post-baccalaureate digital marketing program has been, and continues to be, an enlightening journey for me. What’s resonating the most? high quality of interactions with students through interesting simulations , challenging and difficult games in which we compete. It’s about diving deep into the strategies and understanding the nuances behind them. This approach makes every class feel like an interactive session rather than a standard lecture. Another sense of community is another aspect I’m truly enjoying is community spirit that is charming. Every individual is not just a student but a valuable contributor, making our collective learning experience richer and more profound.
View moreProgramme: Digital MarketingDegree: Master'sGraduation: 2025Delivery Type: BlendedCampus: New Westminster -
Business and ...16 Jan, 2023 StudentNPFirst Impressions
I just had 3 classes till now. From my experience the classes are very interesting and the teachers seem to love what they do which is very rare to see where I am from. The classroom environment is very engaging its not just listening to boring lectures for hours. Overall I Love it.
View moreProgramme: Business and Digital MarketingDegree: Short CourseGraduation: 2025Delivery Type: On CampusCampus: New Westminster
