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McGill University
speciality: Marketing

5.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • Advertising and ...
    Marketing
    Miao Ching
    Mcgill

    My experience at McGill University has been incredibly positive so far. I really enjoy the classes — they are not only interesting, but also very well-structured and clearly organized. The professors do a great job of explaining complex concepts in a way that is easy to understand, and they are always open to questions or further discussion. I feel like I’m learning a lot every day.

    One of the things I appreciate most is the academic environment. There’s a strong focus on critical thinking and collaboration, which makes the classes engaging and intellectually stimulating. I also love how diverse the student body is — it’s exciting to meet people from all over the world and share different perspectives.

    Beyond the classroom, McGill has a vibrant campus life. The students are very friendly and welcoming, which makes it easy to feel at home. There are plenty of opportunities to get involved, whether through clubs, events, or group projects.

    Overall, McGill offers a perfect balance between academic rigor and a supportive community. I feel fortunate to be part of such a dynamic university, and I’m looking forward to everything else I will experience here.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Montreal
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  • Marketing
    Charlotte
    Work Hard, Play Hard

    McGill’s reputation of challenging academics isn’t deceitful and the University will not hold your hand throughout the experience. However, for independent and eager learners like myself, McGill is a great place for world class education. Although the grading can be disheartening it is worth it if you are up for the challenge thanks to the wide range of courses and knowledge professors. Additionally, by being situated in the heart of Montreal, McGill students get the unique opportunity to immerse themselves in the cities culture. Despite having a large work load, student can still be found trying new restaurants or experiencing Montreal’s vibrant night life.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Montreal
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  • Advertising and ...
    Marketing
    avatar
    Great teachers

    Enjoyed the in depth and clear nature of the teachers. I had a great experience and entered my field with strength. I was given a foundation of tools to help me achieve the role I wanted. I would recommend anyone to choose mcgill.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2009
    Delivery Type: Blended
    Campus: Montreal
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