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Greystone College

speciality: Marketing

3.2

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • Digital Marketing
    Giovanna
    Not so good.

    As a Digital Marketing student, I expected more from the program. It was no well organized and the content was very entry level. Unfortunately it felt more like a “guidance” into the marketing field than an actual degree level graduation. But since the level of english basic, it is great for students that want to practice the language and learn a little about digital marketing.

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    Programme: Digital Marketing
    Degree: Short Course
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Montreal
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  • Digital Marketing
    avatar
    Organization

    There is some lack of organization of the staff regarding the schedule (classes on the weekend), students (there is no or little control over noises during classes) and the environment (the rooms are often dirty)

    View more
    Programme: Digital Marketing
    Degree: Short Course
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Montreal
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Digital Marketing
    Savi
    Why Greystone College Stands Out Among the Rest

    I had the pleasure of completing the Digital Marketing Professional Course at Greystone College in Montreal and I must say that the experience was exceptional.

    The course content was comprehensive and up-to-date, covering all the essential aspects of digital marketing from social media marketing to SEO, Google Analytics, PPC, and email marketing. The instructors were experts in their respective fields, and they delivered the course material in a way that was both engaging and easy to understand.

    What really sets Greystone College apart, however, is the support that is provided to students. The college has a very supportive and diverse community, and the staff members are always ready to help and answer any questions.

    Overall, I would highly recommend the Digital Marketing Professional Course at Greystone College to anyone looking to start or advance their career in digital marketing.

    View more
    Programme: Digital Marketing
    Degree: Short Course
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Montreal
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Digital Marketing
    Diego
    My Greystone college's experience

    I attended Greystone college in Vancouver and now I am searching for my coop work experience. The professors were knowledgeable and passionate about their subjects, and the classes were challenging but also engaging. One of the positive things is that in addition to learning updated topics, you also meet people from different parts of the world. Also there are plenty of extracurricular activities to get involved in as a volunteer, and they also hold job fairs for students to contact companies in the field.
    Finally, one of the things I would like them to improve is the the curriculum preparation workshops, where they should mention more the reality and difficulties of the market when looking for work. I would definitely recommend this college to anyone looking for a quality education in a supportive environment.

    View more
    Programme: Digital Marketing
    Degree: Short Course
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Montreal
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Digital Marketing
    avatar
    Greystone College - 7/10 would recommend

    I am a current student in the Greystone College Digital Marketing Professional program. I have found the program to be very intriguing and the staff to be extremely helpful and supportive. The coursework is not demanding, the campus is centrally located and the tuition is also very affordable, which was a huge plus. The administration can be very disorganized but the course material is hugely relevant and hands-on. I would definitely recommend this program to anyone looking for a great learning experience to accelerate into a Digital Marketing career.

    View more
    Programme: Digital Marketing
    Degree: Short Course
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Montreal
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation

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