A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I enjoy the university atmosphere and flexibility for remote/in person learning. I do think the campus is a great environment as well. The location is not the best as London Ontario is not the safest city, but the university has a lot to offer and is highly ranked academically.
View moreThe Ivey Business program is a great opportunity to learn about real world business in an engaging atmosphere with people of different backgrounds! It’s great for students who like a hands-on experience and would like to learn more about the business world.
View moreI started my academic career at Western University back in September 2020. To say it was the right decision is an understatement, when first starting my first year of studies it was a bit hard to adjust and balance both academic and campus life, especially dealing with the pandemic at the time it was slow and not fun as a start. Once heading into my 2nd year and as the campus started to reopen it was astonishing how amazing the community is and how easy it was to meet new people and engage with similar-minded individuals. experiencing campus life also taught me many skills that can benefit me in my future endeavours such as networking, communications and consumer behaviours. I would recommend to any to look into pursuing a program at Western. #goMustangs!
View moreI am currently enrolled in the BMOS program at Western University pursuing the Finance Specialization. My overall experience has been rewarding and I feel that I have learned a lot throughout the courses I have taken. The student experience at Western is one of the main reasons I chose to go to this school and it has lived up to my expectations. I feel very included at this school and I am able to have fun while maintaining relationships and school work.
View moreI enjoyed the focus of my program in regards to what I’m looking toward doing later in my career. The student life is amazing and the connections you make are invaluable. Student help is available but tends to be busy unless you schedule appointments weeks in advance. The professors are strong and for the most part, very accommodating. Overall, I’m enjoying my university experience and am planning to stay and study here until I graduate.
View moreWestern has a very strong social atmosphere; there is something to do every night of the week. The first-year residence experience is like no other school. There are hundreds of clubs to join and things to get involved in. The campus is very big, but very aesthetically pleasing which makes it easier to go to class on campus. I would say 80% of the professors I have had have been really great but Western definitely has its share of horrible professors who are super rude. The school’s internship program is lacking, they don’t really connect you to possible employers, they just show you available jobs.
View moreAs a student who attended Western, I have to say it is a great learning experience as well as a great time. There are many extracurricular activities and sports, and it’s nice to meet friends from arouns the world. I recommend to anyone.
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