Western University - UWO
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
4 Student Reviews
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Marketing08 Dec, 2024
StudentCACourse offeringsI completed my undergrad at Western studying English language and literature. The profs at Western were amazing and Western offered a variety of unique courses which made Western my top choice. My least favourite aspect of Western was the odd exam times, most of my exams were schedule late on weekends. Currently I am completing a marketing diploma at their Continuing Studies campus.
View moreProgramme: MarketingDegree: Short CourseGraduation: 2025Delivery Type: BlendedCampus: London -
Advertising and ...20 Sep, 2023
NirvanCAGood campusI enjoy the university atmosphere and flexibility for remote/in person learning. I do think the campus is a great environment as well. The location is not the best as London Ontario is not the safest city, but the university has a lot to offer and is highly ranked academically.
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: BlendedCampus: London -
Business and ...18 Apr, 2023 StudentCAIvey Business School - HBA1
The Ivey Business program is a great opportunity to learn about real world business in an engaging atmosphere with people of different backgrounds! It’s great for students who like a hands-on experience and would like to learn more about the business world.
View moreProgramme: Business and MarketingDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: London -
Business and ...04 May, 2022 MakaylaSocial atmosphere, teachers, campus, internship opportunities
Western has a very strong social atmosphere; there is something to do every night of the week. The first-year residence experience is like no other school. There are hundreds of clubs to join and things to get involved in. The campus is very big, but very aesthetically pleasing which makes it easier to go to class on campus. I would say 80% of the professors I have had have been really great but Western definitely has its share of horrible professors who are super rude. The school’s internship program is lacking, they don’t really connect you to possible employers, they just show you available jobs.
View moreProgramme: Business and MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: BlendedCampus: London
