Conestoga College
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Business Marketing2 months ago
StudentCAOverall ReviewI enjoy the classes teachers are nice. campus is small but that can work for some people who prefer the 1 on 1based learning. Teachers are typically very responsive but again it can vary teacher to teacher. Overall enjoyable although personally I wish there was more “lecture hall” and “big class” learning!
View moreProgramme: Business MarketingDegree: Short CourseGraduation: 2028Delivery Type: BlendedCampus: Kitchener -
Advertising and ...22 Dec, 2024 StudentCAUnique and influential ADMARCOM experience
I am currently completing two year Advertising and Marketing Communications Program (ADMARCOM) at Conestoga and have had a very pleasant experience of the school. Going into the program I was introduced to a variety of professors in all different fields of advertising and marketing. I found the differently personalities and interests each professor had allowed all students in the program to feel some form of connection. The courses were focused and incorporated many real industry based scenarios that prepare students for the world to come. Courses such as ADVT1190 (Advertising Creative Studio) and ADVT1210 ( Brand Engagement and Creative) taught fundamentals of design and creativity in the advertising world while remaining modern with the realities of current topics such as AI. This course allows people with all different interests in the advertising and marketing world to thrive and even develop the skills to market themselves or their own businesses. I would highly recommend.
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: BlendedCampus: Kitchener
