A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I am currently in my third year at Mount Royal University, majoring in marketing. MRU has helped me expand my knowledge and enthusiasm for marketing. The lecturers and courses they offer have prepared me for success. They not only supplied me with outstanding tools to earn my degree, but they also gave me a feeling of belonging and community through the relationships I made during my three years at Mount Royal University. I strongly recommend Mount Royal University to both domestic and international students, as well as anyone with a strong interest in marketing or the business sector.
View moreI thought the small class sizes really helped you interact more with other students and the prof. I have had many classes where the Prof knew the name of every student and it really helps you learn when the teacher seems more available to help you out specifically.
View moreI’m quite new to the business program at Mount Royal University and I was unsure of the steps I should take so I consulted a few of the advisors. They really assisted me with the entire process and now I’m al set for my first semester.
View more