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Ambrose University

speciality: Marketing

4.1

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

8 Student Reviews

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  • Advertising
    Andrew
    Great campus and good professors

    The professors at this school are absolutely amazing! They’re super knowledgeable, passionate, and always ready to lend a helping hand. Learning from them is such a rewarding experience. And let me tell you, campus life here is off the charts! There are countless clubs, and friends to hang out with. It’s the perfect recipe for making unforgettable memories while having a blast studying.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2020
    Delivery Type: On Campus
    Campus: Calgary
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  • Digital Marketing
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    Amazing Teaching Standard

    At Ambrose University, the faculty comprises highly knowledgeable professors and lecturers who possess a strong passion for their areas of expertise. This genuine enthusiasm enhances the learning process, allowing students to actively engage with the subject matter and grasp its relevance to real-world scenarios. The professors and lecturers are truly exceptional in their commitment to academic excellence.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Calgary
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  • Digital Marketing
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    My Review

    I genuinely enjoy being a student at Ambrose University. It’s very simple to connect with other students from various academic levels because of the community’s strong sense of inclusivity. With its clean, modern facilities, the campus has an urban feel that I find to be appealing. What truly stands out is the professors’ genuine concern and dedication, who put their students’ welfare first and are always available to help. In conclusion, Ambrose University excels as a unique institution.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Calgary
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  • Digital Marketing
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    Best Decision

    I have a deep admiration for Ambrose University. Initially, I had uncertainties about my decision to attend, but upon visiting the campus, I developed a strong affection for the university. The community here is incredibly welcoming, and the professors consistently make extraordinary efforts to support students in need. I have an overwhelming love for this place, and I enthusiastically recommend it to everyone.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Calgary
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  • Digital Marketing
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    Ambrose University

    When it came to choosing a college, Ambrose was clearly not one of my top choices; in fact, it was one of my safe bets. But in the end, it all came down to money and Ambrose outstanding management program. I don’t have the slightest regret about my decision. You immediately feel at home because everyone here is so gregarious and outgoing.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Calgary
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  • Digital Marketing
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    Ambrose University

    I have spent a year at Ambrose University, and I have no regrets. In countless ways, it has challenged and transformed me. The institution offers numerous opportunity to stretch out, the people are diverse, the nightlife is fantastic, and the classes are challenging. Due to how Ambrose has helped me become a better, more resilient person, I would pick it again. I now understand myself better than ever.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Calgary
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  • Digital Marketing
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    Excellent campus

    Excellent campus and broad subject knowledge. However, lecturing uses too many PowerPoints and teaches information that is unrelated to the subject. However, there is a lot of information available online that can be reviewed as needed.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Calgary
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  • Digital Marketing
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    Online material

    Excellent campus and extensive topic expertise. However, lecturing relies excessively on PowerPoints and imparts some knowledge that is unrelated to the subject. However, there is a wealth of online content that can be consulted as needed.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: Blended
    Campus: Calgary
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