Thompson Rivers University - TRU
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Marketing and ...10 months ago
TimothyCADiverse learningHonestly, the best thing about TRU? The people. You’ll meet folks from everywhere—it’s like a mini UN, but with way more fun and way less paperwork. Seriously, you’ll learn more from your classmates’ stories than some textbooks.
Campus life? Super convenient. Kamloops is small, so everything’s basically at your doorstep (no 6am bus rides here). Plus, the profs? Actually helpful. They’ll guide you but won’t micromanage—you get to shape your degree your way.
Bottom line: Good vibes, good people, and just enough freedom to make it “your” university experience.
View moreProgramme: Marketing and ManagementDegree: Short CourseGraduation: 2027Delivery Type: On CampusCampus: British Columbia -
Marketing and ...31 Dec, 2024
StudentINTRU from the eye of an International StudentAs an international student at Thompson Rivers University, I’ve found it to be such a welcoming and supportive place to study. The campus in Kamloops is stunning—surrounded by nature, which makes it feel like a retreat while still being a hub for learning. The faculty are super approachable and always encourage you to get involved in discussions, which has been great for me as I adjust to a new academic environment. That said, some things, like course registration, can be a bit frustrating, and the admin could be more responsive at times. Overall, though, TRU has been an inclusive and flexible place to grow academically and personally.
View moreProgramme: Marketing and ManagementDegree: Master'sGraduation: 2024Delivery Type: On CampusCampus: British Columbia -
Marketing and ...27 Nov, 2024 StudentINIntercultural Experience.
One of the best part about being in Thompson Rivers University is the inclusive and diverse environment. It has given me an opportunity to meet people from various cultural backgrounds and it broadens your understanding and helps you appreciate different perspectives. The diversity encourages open discussions and fosters a collaborative learning atmosphere. While it offers great environment the campus can sometimes feel a bit small and some facilities may not be as modern as those at larger universities. However, the supportive community and opportunities for personal and academic growth outweighs these minor drawbacks. Overall, I highly recommend Thompson Rivers University for anyone looking for a diverse environment and encourages global thinking. It’s a great place to grow academically and personally.
View moreProgramme: Marketing and ManagementDegree: Short CourseGraduation: 2024Delivery Type: On CampusCampus: British Columbia
