Kwantlen Polytechnic University - KPU
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
-
Public Relations ...7 months ago
KaterynaUAKwantlen Polytechnic University OpportunitiesMy experience at Kwantlen Polytechnic University was an exciting step into the career world.
View more
I gained a lot of knowledge, practical skills, and new experiences. My major is Public Relations, and all the professors and instructors at the Melville School of Business were very supportive, open to any questions, and always ready to help. I also really appreciated the fact that Kwantlen Polytechnic University encourages creativity, uniqueness, and freedom in art. I have never been afraid to speak my mind and share my thoughts.
There are also opportunities for networking and building connections. I think it is a great place to start my career growth.Programme: Public Relations and MediaDegree: PhDGraduation: 2025Delivery Type: BlendedCampus: British Columbia -
Business and ...05 Jul, 2022
StudentMarketingThe marketing program is intensive and connects the students to the real marketing industry scenario these days. Melville Business School (KPU) also offers Co-op option in Marketing diploma where students can apply for internship in various multinational firms. Professors are the graduates of world’s top business schools and some of them have their own businesses also. KPU has large number of international students and i highly recommend KPU to students interested in studying marketing programs.
View moreProgramme: Business and MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: On CampusCampus: British Columbia -
Business and ...05 Jul, 2022 StudentMarketing
The marketing program is intensive and connects the students to the real marketing industry scenario these days. Melville Business School (KPU) also offers Co-op option in Marketing diploma where students can apply for internship in various multinational firms. Professors are the graduates of world’s top business schools and some of them have their own businesses also. KPU has large number of international students and i highly recommend KPU to students interested in studying marketing programs.
View moreProgramme: Business and MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: On CampusCampus: British Columbia
