Georgian College
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Advertising and ...05 Nov, 2024
DylanCAReview of Georgian College's Advertising ProgramGeorgian College’s Advertising program has been an incredible experience so far! The curriculum is packed with relevant, hands-on learning that really prepares you for the industry. I’ve gained so much insight into both the creative and strategic sides of advertising and marketing, and every class is designed to build practical skills that I can actually apply.
The professors are genuinely fantastic—they bring real-world experience and keep the learning dynamic and engaging. They’re always willing to help and provide valuable feedback, making sure that each student understands the material. It’s inspiring to learn from people who are so passionate and knowledgeable in their fields!
As for residence life, it’s been a great place to live! The facilities are clean, comfortable, and close to everything on campus. Living in residence has made it easy to connect with classmates, and the community is welcoming and supportive, which makes the whole experience even better.
Overall, Georgian College has been an amazing choice, especially for anyone wanting to dive into the world of advertising. I’d highly recommend it to anyone considering a career in this field!
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Barrie
