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New Bulgarian University - NBU
speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

2 Student Reviews

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  • Advertising and ...
    Marketing
    Yoanna
    The most modern university in Sofia

    Great university with more creative and futuristic disciplines that are not available in other Bulgarian universities. Modern approach, interactive way of teaching and a more practical way of studying. I absolutely recommend it to all future students.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2018
    Campus: Sofia
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  • Marketing
    Todor
    My thoughts for New Bulgarian University

    Hey! My name is Todor, 20 years old and I am in my second year at New Bulgarian University. I study Marketing there.
    So, I would like to start quickly with the price, which is at an average level. Of course, it varies depending on which programme you choose to study.
    What I like about NBU is the free online platform – Moodle, because it’s very easy to work with, very efficient for saving time because you can do tests, send homework, course works, etc and you don’t have to be at the university for such things. Another thing I enjoy is the freedom of choice about what courses you would have an interest to study(this comes with the cons of not liking the particular course and the complication to change it for another due to the lack of free spots in other courses). Many of the professors there are pretty young, vigorous and ambitious in actually teaching you something.
    Things I don’t like about NBU:
    Sometimes, at the end of the semester, when everyone is expecting their grades or deadlines for tests and course works, many of the professors aren’t much active in Moodle, leading to a lack of important information.
    I honestly never eat in NBU, because of the expensive and nonexistent food, also there are no good (or should I say any) restaurants or cafes around the university.
    I think I shared my main likes and don’t likes about New Bulgarian University!
    Hope this information is helpful to anyone who is considering to study in Bulgaria!
    Peace ✌️

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    Programme: Marketing
    Degree: Bachelor's
    Campus: Sofia
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