Institut des hautes études des communications sociales - IHEC
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Public Relations ...3 months ago
LoïcBEA demanding school, but one that prepares you for the field.Overall, I had a very good experience at IHECS. Its biggest strength is its highly practical and professional focus: lots of group work, projects, presentations, and exercises that closely resemble what you’ll do later in an agency or company. You learn to structure a communication strategy, produce content, pitch, manage deadlines, and it pushes you to excel.
The teachers are generally competent and you can feel a real connection with the professional world. The atmosphere is also quite good: you meet motivated and creative people, and you learn a lot by collaborating.
However, you must be prepared for a very heavy workload (especially with assignments and submissions). The organization can sometimes be a little unclear (instructions that change, expectations that aren’t always crystal clear depending on the course), and since there are many groups, the quality sometimes depends on the level of involvement of others.
Ultimately, I recommend IHECS to those who want a demanding, field-oriented school and are ready to commit fully. If you’re looking for something very theoretical or more “relaxed,” it’s not necessarily the ideal place.
View moreProgramme: Public Relations and AdvertisingDegree: Master'sGraduation: 2026Delivery Type: On CampusCampus: Brussels
