A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I would 100% recommend studying at Thomas More University of Applied Sciences. First of all, you have a very close respectful relationship with your professors. They are very transparent, open-minded and very approachable. In terms of the classes within Marketing itself, they were efficient. As in you only get classes that will benefit you in the future, no fill-in classes that have nothing to do with your studies. The Business School of Thomas More University of Applied Sciences also offers interesting seminars that you can to follow. They are crucial because you can really experience or hear about real-life business-related stories from people who work in that field. Also, you can easily make friends over there. During your bachelor’s, you also get to practice in an internship. The internships they offer are valuable and could boost your career. People in Mechelen or the surroundings are very open-minded and fun to hang out with. But there are also international students from all over the world. So you don’t need to worry about that part.
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