Why is it good to Study Marketing | Student Reviews & University Rankings EDUopinions

Why is it good to Study Marketing


Are you thinking about pursuing a degree in marketing? Are you wondering if it’s the right choice for you if it will make a difference in your career, and essentially, why is it important to study marketing? These are great questions and EDUopinions is going to answer them in the next few paragraphs. Let us dive right in.

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What is marketing?

In order to understand if marketing will be beneficial for you, is important to understand marketing itself. It is the entirety of all activities undertaken by someone in order to get customers interested in their products, buying and selling. The process involves research, promotion, selling, and distributing products and services.

If you will study marketing, you will be taught to analyse human behaviour, the market itself, and the commercial management of companies in order to attract, acquire and retain customers by satisfying their wants and needs. There are 4 Ps of marketing every marketing person must know: product, place, price, and promotion.

Why study marketing?

Now that we know a little more about marketing, let’s try to understand why to study marketing is important. If you love being a leader and look at managerial roles in companies with interest, then marketing is something for you. However, acquiring marketing skills and knowledge is beneficial for any type of career. As we mentioned earlier, marketing is broken down into many areas, which include advertising and promoting, selling and delivering products.

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Which are the best Universities to study Marketing in Europe?

Now that you have a better understanding of why to study marketing, let’s explore the best 10 Universities in Marketing in 2020:

HEC Paris

One of the best business degrees in the world is offered by HEC Paris. Their MBA lasts 16 months. The course is punctuated with internships and specialized courses which do not keep them out of the workforce for too long. Classes do not count more than 250 students, which guarantees a personalized learning experience that prioritizes students and their goals. HEC Paris ensures that the students are immersed in a learning-by-doing environment.

Imperial College London

The Financial Times ranked #1 in the UK for entrepreneurship as well as #2 in the UK and #5 in the world for economics Imperial College London. It is one of the most prestigious places to study an MBA. It offers full-time, part-time, and online modules as well. The Imperial MBA is a transformational experience that will shape students into confident business leaders. Located in London, the business capital of Europe, studying at Imperial College Business School gives students fantastic opportunities to build a truly global network.

Alliance Manchester Business School

One of the UK’s first business schools is Alliance Manchester Business School which was established in 1965. It is a full-service business school which provides industry-focused education to undergraduates, postgraduates and executives. It has centres in Dubai, Hong Kong, São Paolo, Shanghai and Singapore. It is also one of few institutions to have achieved triple accreditation from AACSB International, AMBA and EQUIS. Alliance offers master’s degrees in various key marketing aspects like Accounting & Finance, Entrepreneurship & Innovation, International Business, Marketing & Business Analytics, People & management. They have a global network of 60,000+ in 176 countries.

EMLyon Business School

Founded in Lyon France in 1872, EMLyon Business School is accredited from three organizations, namely EQUIS by the EFMD, AMBA and the AACSB. Apart from its main campus in Lyon, it is constituted of four more campuses in Saint-Étienne, Shanghai, Casablanca, and Paris. It offers two types of MBA: an Executive MBA and a full-time MBA. Their full-time MBA is offered in Lyon and taught fully in English and welcomes participants with an average of 7 years of work experience, 70% of whom are from a country other than France.

ESCP Europe Business School

Established in 1819, ESCP Europe Business School is the oldest business school in the world. It counts six urban campuses in Berlin, London, Madrid, Paris, Turin, and Warsaw. ESCP offers different types of courses in management: a master in Management, an MBA in International Management, an Executive MBA and an Executive Master as well.

ESADE Business School

Located in Barcelona Spain, ESADE Business School was founded in 1958. The institution has received accreditations from several national and international organizations like AACSB, EQUIS, and AMBA. There are three campuses in Spain. According to the Financial Times, ESADE is the number 1 MBA for Women in Europe. ESADE offers various degrees in management: MSc Programmes in Management, Executive Masters, full-time MBAs, Multinational MBAs, and Executive MBAs.

Warwick Business School

The first UK business school to get accreditation from all three major international management education bodies is Warwick Business School. Warwick Business School’s MBA programme has rapidly climbed the world rankings because of their reputation for excellence in scholarship and highly employable graduates. Their full-time MBA course ranked first in the UK and 24th in the world by Economist. Their twelve-month course is known to be immersive and intense.

EDHEC Business School

EDHEC Business School was founded in 1906 by entrepreneurs from the North of France. “EDHEC” stands for “School of Higher Education in Business Administration from the North”. Its main campus is in Lille, but it also has branches in Nice, London, Paris, and Singapore. EDHEC offers a Global MBA and an Executive MBA.

WU Vienna University of Economics and Business

WU is Austria’s largest business university, and also currently the only AACSB- and EQUIS-accredited university in the country. Their Masters in Marketing course ranks number 10 in the World University Rankings.

University of Edinburgh Business School

Located in Edinburgh, Scotland, the University of Edinburgh Business School first opened its doors to cohort students in 1919. It’s also a triple-accredited university by The Association to Advance Collegiate Schools of Business (AACSB), The EFMD Quality Improvement System (EQUIS) and The Association of MBAs (AMBA). The University of Edinburgh offers a full-time MBA, full-time MBA with international exchange and an executive MBA.


As a marketing-major student, your career options are many. You will be able to become an Admissions Representative, a Brand or Product Manager, an Event or Meeting Planner, a Marketing Assistant a Market Research Analyst, a Media Planner, and more. As you can see there are plenty of roles you can see yourself in after graduation. You might also be interested in taking a look at our list of the 8 most affordable Masters in Marketing.

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Marketing is a big umbrella underneath which there are many areas to explore. Once you identify the one you particularly enjoy, the road to success is going to be a little bit easier.

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Nikita is one of the main authors at EDUopinions, specialised in Higher Education and focused on business studies analysis. She is a digital nomad who works while travelling.

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