Student review [#21458] for Digital Business
at Newcastle University Business School

The programme is well-designed and strikes a perfect balance between theory and practice. The course is designed in a way that allows people with non-business backgrounds to easily catch up with their colleagues who have studied business and management programmes in their Bachelor studies. The first semester is aimed at giving students a good theoretical foundation and although there are practical elements, learning and assignments are largely focused on theories and how they could potentially be applied in a real-world environment.

The second semester is where practical work really kicks in. All modules involve working with some kind of digital tools, such as Power BI and Excel for data analytics, Websand for marketing and even a little bit of coding using Python. Group projects focused on real-world issues, whether it be optimizing a firm’s supply chain or creating your own business, are an integral part of the course, which allows students to get a feeling of what it is like to work in a team within a simulated yet really professional environment. Overall, the first semester enhances students’ understanding of the business environment in today’s digital world while the second semester provides them with the opportunity to get a taste of working in a professional environment and apply their knowledge and skills in practice.

Additionally, students get an opportunity to explore something that truly interests them in detail by conducting their own research and writing a dissertation on a topic that they can choose entirely by themselves as long as it is connected to the programme in some way.

All in all, this is a programme that not only gives you really useful skills for the contemporary business environment but also prepares you for the future of work.